#caradelevinge

PUMA has teamed up with international actress, model and activist Cara Delevingne to create Exhale, a yoga collection made with more sustainable materials for which all unavoidable carbon emissions have been offset.

The collection, which is in its fourth season and consists of tops, tights and jackets, is made with more sustainable materials such as recycled or certified cotton and polyester. To offset unavoidable emissions that are created in the production process, PUMA has purchased carbon offset credits through First Climate in support of a project in Vietnam to build a biogas facility, which can help replace conventional fuels such as firewood and coal in rural areas.

“Yoga is the art of letting go but it is also about being conscious about the here and now,” said Cara Delevingne. “With this collection, PUMA and I also wanted to make conscious decisions about the materials we use.”

While sustainability has been the focus of the collection, Exhale does not compromise on the performance characteristics that are needed for a good workout. It uses PUMA’s highly functional dryCELL technology, which draws moisture away from the skin to keep you dry and comfortable.

At the same time, thoughtful design features, such as a stay-put fit for the tights, keep you looking well dressed, even in the most demanding yoga pose.

Between 2017 and 2021, PUMA reduced its own carbon emissions and those coming from its supply chain and the company is on track to meet its climate goals. Using more sustainable materials in its products and choosing renewable energy tariffs or buying renewable energy certificates for its stores, offices and warehouses is part of the company’s “Forever Better” sustainability strategy.

By 2025, PUMA wants to make nine out of ten products with more sustainable materials, such as certified polyester and cotton, which will help reduce the amount of water and chemicals used in the production process compared to conventional materials. The company also aims to increase the amount of recycled materials in its products, aiming for 75% recycled polyester by 2025.

PUMA and brand ambassador and LGBTQIA+ activist Cara Delevingne have worked together again for a second capsule collection to celebrate Pride Month. This year’s Forever Free Pride Collection is made to inspire others to be free from fear and believe in themselves.

This is Cara’s most personal and introspective collection, inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique - otherwise we will never show our true selves. 

“For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” said Delevingne. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting.”

In an effort to raise awareness and support around the community, PUMA has announced that 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.

“PUMA is proud to celebrate Pride month with Cara and support the work she does year-round for the LGBTQIA+ community,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.

The unisex collection includes apparel like tees, hoodies, a bodysuit, and leggings in addition to accessories like a fanny pack. The footwear includes a Pride inspired take on the classic PUMA Suede as well as a rainbow embellished slide. Bright details bring a sense of joy and celebration to the collection, with ombre, rainbow, and purple accents and ‘Forever Free’ emblazoned across many of the clothing items.

The Pride collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.

The Forever Free Collection will drop in time for Pride month, with items available now on PUMA.com, at the PUMA NYC Flagship store and select retailers worldwide with retail prices ranging from $25 – $75.