#campaignsoftwareplatforms

Created as a professional’s platform, LinkedIn has now transformed into a place where the B2B marketers are now successfully picking up leads. This social network has the highest traffic for marketers and professionals looking for customers apart from the never-ending career opportunities. With various developments that occur in LinkedIn, doors to more ways for B2B traffic and lead generation open wide that can be used in a more enhanced way with campaign software platforms.

Most of the people have heard of it as a hunting ground for new career opportunities & to your surprise, many companies have been using it to generate leads. It has become possible for businesses with various features that this platform offers that we are unaware of. Let’s start digging them one by one to help you learn marketing through campaign automation software on this great social platform.

Start with the basics

Set up your profile with all the information about who you are so that the customers can learn about you first instead of you bragging about your impressive portfolio. Make an attractive headline that will be showcased underneath your name. Avoid making a blunder by using any keyword in place of your name. You can try for the same in the headline & it can be your position, skill, company, career, or other. Update your contact info with everything you want to showcase to your visitors. Update your summary, job experiences, certifications, and other portions with all the data you have.

Grow your reach

Make sure that you have a solid number of connections in your LinkedIn profile. Start with the people you know. For the people you don’t know, you can join the targeted groups to increase your profile’s reach. You can also choose to use the features and tools offered in LinkedIn pro. If you feel the benefits, you can continue with it.

Set up your Company’s Linkedin Page

Create your company page to connect with your aspiring customers. You can start by filling in all the necessary information about your business as an industry type, on-point summary, website, and more. The newsfeed of your page should be on-point reflecting every update about the same. The customers interested will be led to your page with the tagged mentions of your company name, professional profiles, and more.Increase the recommendations on the profile so that the visitor may know about your customer’s experience.

Advertising on the platform 

Moving further, you can use the platform to attract leads. You will be in contact with the right audience that will pick your service. You can also insert a “Company Follow Up” button on any of your blog post so that customer can reach you through any source. You can also get a glance at the traffic you have been receiving from the ads. Adding a recommendation button on your company’s website will also help showcase your brand image on the social network.