#campaign analytics

How to Run a Political Campaign for Millennial and Gen Z Voters: Digital Strategies That Turn Engagement Into Electoral Support A practical guide to political marketing, voter engagement, digital campaigning, and youth mobilisation in the age of social media and participatory politics. In the first part of this feature, we examined why many political campaigns struggle to connect with Millennial…

How to Measure ROI from UK Advertising Campaigns If you’ve ever felt like you’re throwing money into a black hole with your marketing, you’re certainly not alone. I’ve sat with dozens of founders in London and Manchester who feel exactly the same way. The struggle isn’t usually the advertising itself—British consumers are ready to spend—but the murky world of data that follows. Figuring out how…

BL.INK helps fill in these Google Analytics campaign analysis gaps. BL.INK is a link shortener that lets you create custom-branded links, use the Google Analytics campaign URL builder, and gather end-to-end campaign analytics.

Read more;

How to win at search marketing with Campaign Planner, and other enchanting features

(Quidditch for the wizarding world of Search Marketing) To celebrate the launch of Campaign Planner in the UK, Canada and Australia, we have invited a guest writer from England, ROI’ry Potter, to explain the rules of the magical world of search marketing. Search marketing is an extremely animated but very popular semi-contact sport, played by the wizards and witches of the SEM community. Anyone…