#callads

An interesting fact of the day, according to BIA/Kelsey almost 162 billion people will contact businesses through call phones by 2019. This is a huge number, and marketers from all businesses should take advantage of this piece of information and make use of it in their marketing plans.

Google Ads, unraveled the Call-Only Ads feature in Lebanon. This is great news for advertisers in Lebanon, they can now target all the users searching for their contact information by dedicating a specific Call-Only Ad.

This Ad is perfect for generating leads, it can be very helpful in allowing us to measure conversions, and conversion rates. The information needed to add to this campaign are the business name (25 characters limit), phone number, 2 description lines (80 characters limit), display URL, and verification URL (where the business name and phone number are found). This Ad will lead people directly to call the business and not to the landing page inserted, the URL is only for Google to verify that the business name and phone number inserted genuinely belong to the advertiser claiming them.

There are certain practices that we recommend following for the Call-Only Ads:

1-      The businesses that can benefit most from the call-only ads are businesses that require reservations, businesses that have a customer service team, and those who take delivery orders by phone. Examples: Restaurants, Banks, Online shops…

2-      Insert a very clear and accurate business name that Google can verify. Otherwise the Ad will be disapproved.

3-      Avoid mentioning any promotional language in your business name. Don’t use words like “Buy” “Sale” or “Purchase”.

4-      Plan on scheduling your ads to the timings where your business is available to receive phone calls

5-      Make Use of the Extensions available like location extension, structured snippet extensions (to highlight important aspects of your business), or Call-out extensions (to promote distinctive offers, or promotions)

Source:

https://bit.ly/2NacSjA

https://goo.gl/cdo97a

https://goo.gl/789juH

Raed Hariz

Search Engine Marketing Executive