#calendly

Kayak co-founder Paul English is again with a brand new enterprise—this time, he’s taking up Calendly. The entrepreneur has launched Supercal, a free scheduling platform that’s designed to make reserving conferences extra environment friendly and easy. Supercal was born out of English’s private expertise with the challenges of reserving conferences. As a member of eight boards of administrators,…

Startups have to prove themselves to the market with generating some revenue and a growth trajectory. It does not need to be 100X growth MoM, but it needs to show a positive growth trajectory. The general rule of thumb is to show a 1/4 revenue based on the burn rate.

So if you are burning $100K per month, then your revenue should track closer to $25K per month and show incrementality month-over-month. Again, this is top line revenue, not net revenue or profit.

Here are the some pricing model examples of popular startups.

Feature-Based Pricing

HubSpot: Basic ($45/mo), Starter ($800/mo), Professional ($3,200/mo)

Each tier adds more sophisticated marketing, sales, and CRM features

Higher tiers include advanced automation, reporting, and customization

Canva: Free, Pro ($12.99/mo), Enterprise (Custom)

Pro adds brand kits, premium templates, background remover

Enterprise includes advanced security and collaboration features

Calendly: Free, Essentials ($10/seat/mo), Professional ($15/seat/mo), Teams ($20/seat/mo)

Free tier offers basic scheduling with single calendar

Each tier progressively adds features like group events, workflows, and team management

Enterprise tier available with custom pricing for advanced security needs

Clear feature differentiation drives upgrades (e.g., automated workflows in Professional)

Usage Tier-Based Pricing

Amazon Web Services (AWS):

S3 Storage: $0.023 per GB for first 50TB, decreasing rates for higher usage

EC2 Compute: Pricing varies by instance type and usage hours

Mailchimp:

0-500 contacts: $11/mo

501-2,500 contacts: $20/mo

2,501-5,000 contacts: $35/mo

Scaled pricing based on email subscriber count

Per User Pricing

Slack:

Pro: $7.25 per user/month

Business+: $12.50 per user/month

Enterprise Grid: Custom pricing

Microsoft 365:

Business Basic: $6 per user/month

Business Standard: $12.50 per user/month

Business Premium: $22 per user/month

Value-Based Pricing

Salesforce:

Essentials ($25/user/month) for small teams

Enterprise ($165/user/month) for large organizations

Pricing reflects ROI potential for different business sizes

Adobe Creative Cloud:

Individual plans vs. Business plans

Photography-specific plans vs. All Apps access

Freemium

Zoom:

Free: 40-minute limit on group meetings

Pro ($149.90/year): Removes time limits, adds features

Spotify:

Free: Ad-supported, shuffle-only on mobile

Premium: Ad-free, offline listening, any-order playback

Flat Rate Pricing

Buffer:

Essential: $6/mo for all core features

Team: $12/mo for collaboration features

Basecamp:

$99/month flat fee regardless of users

All features included, unlimited projects

Free Trial Models

Adobe Creative Cloud:

7-day free trial, full feature access

Converts to paid subscription

Netflix:

30-day free trial (in select markets)

Full access to all content

Reduced Price Trial Offering

Shopify:

$1/month for first 3 months

Then standard pricing ($29, $79, or $299/month)

LinkedIn Premium:

First month at $0.99

Then regular pricing ($29.99-$59.99/month)

Pay As You Go

Google Cloud Platform:

Per-second billing for compute resources

No upfront commitments required

Twilio:

Pay per SMS sent/received

Pay per minute for voice calls

Monthly vs Annual Pricing

GitHub:

Team Monthly: $4/user/month

Team Annual: $3.33/user/month (17% savings)

Asana:

Premium Monthly: $13.49/user/month

Premium Annual: $10.99/user/month (18% savings)

How to decide what's best for me:

Consider a hybrid approach. e.g. Slack uses per-user pricing with feature tiers and annual discounts

Pricing structures often evolve with company growth e.g. Dropbox started with freemium, added business tiers and enterprise options

ما هذه المجموعة من المختارات تسألني؟ إنّها عددٌ من أعداد نشرة “صيد الشابكة” اِعرف أكثر عن النشرة هنا: ما هي نشرة “صيد الشابكة” ما مصادرها، وما غرضها؛ وما معنى الشابكة أصلًا؟! 🎣🌐 🎣🌐 صيد الشابكة العدد #16 📦 أول مقال ننتقيه في صيد الشابكة مقال ممتاز عن الحالة المزرية للإعلانات العربية؛ في ذات الوقت نفس الحمقى الذين يكتبون ويخرجون هذه الإعلانات هم بالذات من يقولون كذلك أن العامية أقرب…

TidyCal Lifetime Deal In a world cluttered with complex calendar tools and hefty subscription fees, finding a straightforward solution that aligns with your needs can be a game-changer. Enter TidyCal, a scheduling app designed to simplify calendar management, enhance your booking experience, and save you from unnecessary monthly expenses on features you don’t use. Overview TidyCal stands out as a…

On Tuesday, Google released new scheduling-related features for Gmail with Google Calendar integration including quick event creation and easy availability sharing. Gmail will now have a calendar icon at the bottom of the conversation view, which will have two options — “Create an event” and “Offer times you’re free”. Image Credits: Google The “Create an event” button is quite straightforward…

Zoom has added new features to rival Slack, Calendly, Google and Microsoft