Mar 16, 2025
Curious Archive’s newest video about the cultural history of unicorns draws a connection between the huge market of selling “unicorn horn” in sixteenth century Europe and the modern presence of the unicorn as a commercialized symbol across unicorn stickers and unicorn toys and unicorn breakfast cereals and comes to the conclusion, “From the moment we first captured the unicorn, we’ve been selling it”
And I had to stare at the wall for a bit
#like it’s not a particularly revelatory statement to say ‘unicorns have been commercialized out the whazoo’#this is a known fact about unicorns#but the slightest extension of ‘for as long as we have believed in the unicorn#we have wanted to possess it and sell it and market it and own it’#that despite its associations with nature and wildness and freedom and innocence#its default state in western culture for *centuries* has been something we want to possess#bwough#unicorns#curious archive
