The New Global Terror or Just a Business hack Trend?
How many times have you heard: “Our opinion is very important for us! Please, leave a comment!” This is a quite frequently asked question which you might hear after a service or purchase. Of course, it is a pleasure to know that your opinion is valuable and interesting to an organization. Some of them are just asking for a review, other ones might try to make it intriguing and present to you an opportunity to win a wonderful trip for you and your significant other. The main thing about it is that all of them are asking and show the interest to know about your unbelievably valuable opinion.
Nowadays a lot of brands, companies and corporations are practicing fake reviews, followers, comments and likes. It is not a secret anymore. People even create special programs, which can help an organization to grow the number of any popular bonuses on Social Media. An interesting fact is that it's not just a resourceful tool for start-ups but also a very profitable business. Thus at all times, the engine and the leader in sales remain the buyers' opinions. Perhaps, you may ask yourself: “Why are they doing it?” or “Is it really working?” Yes, it is definitely working and below you can see the facts, which can easily confirm this.
• 57.1% of the 53.9% of consumers that use social media in-store are reading online reviews. (Source: socialbarrel.com) • Consumer reviews are 12 times more trusted than product descriptions. (Source: socialbarrel.com) • 70% of people trust the opinions of other consumers posted online. (Source: nielsen.com)
As we can see – customer's trust to the opinion of other buyers is very high. Now imagine, what would happen if an organization will be able to control the opinion of its customers. Yoy might say: «It is impossible!» «Hypnosis is illegal and unnatural!» «The opinion of each person is very unique and need to be respected!» One user was faced with such a situation and his example was the released in the Marketplace program, which is then has shown on CBC channel. This is absolutely a true story, which was not invented for an advertising or black PR strategy.
Our main character named Jeff. He decided to do a good deal for a charity purpose. Our hero bought 4 laptops for a school. Unfortunately, not all of the laptops worked well and he posted a comment about it on the official TigerDirect Website. Of course, he was looking for an answer and he got it. What Happened after..surpassed all his expectations.
In the video below you can watch the full story.
(Source: Marketplace, CBC)
Of course, the Marketplace program has helped our hero to achieve his goal. Justice has triumphed, and it's nice. At the same time, I want to draw your attention to the details such as:
"Just to prevent abuse, all reviews appear after they have been reviewed to ensure that they meet our standards for language and content. "
Sounds absolutely right and ethical but in the real life, it is absolutely not like that, unfortunately.
"We only accept... reviews that relate strictly to a product. Not ones about buying experience."
It is shown that this company might provide you with a wonderful high-quality product but they are truly do not care about your buying experience. Here is the question that might appear in your mind:
"Hm.. and why should I go to your store, if I can get exactly the same product at any other electronic shop?!" Such a #MajicLojic and amazing customer driving strategy.
I hope that this article will help you better evaluate online reviews and find the truth in the web of Fake Reviews.
Good luck!
