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Today the power of digital marketing cannot elude a real estate developer or an agent who is looking at getting more business. With potential homeowners using the Internet to research their future homes, it has become imperative for the real estate developers to have a strong presence on digital platforms for Internet marketing. Why digital marketing?

In India, there are 450 million active users on the Internet, which is expected to grow to 635.8 million by 2021. In days bygone, the homebuyer would either just walk-in to a construction site or to a builder’s office or be guided by a property broker. This trend in recent times is changing.

Top Digital marketing agencies in India, are working closely with the professionals in the real estate sector. These social media marketing companies are here to explain why the old real estate sector has to move towards digitalization. The need arises from:

Home buyers- 1. Lack of time to visit numerous sites: It maybe cumbersome to visit numerous properties if they are not offering the amenities someone is looking for e.g. Facilities like gymnasium, swimming pool etc. More than 90 % of potential buyers are looking online before making that offline purchase. 2. Limited reach to other cities: Often a home buyer maybe living in one city while they want to purchase a home in another city. Tier 2 and 3 cities are witnessing a growth apart from the tradiitonal urban market.

For real estate developers- 1. Wider reach: Builders need publicity at a lower price than traditional marketing offered, with wider reach towards their selected target market. 2. Understanding the demographics of the audience: With loans easily available the homebuyers are younger and thereby consumer behavior is different. 3. Targeted campaigns: Property developers working with the best digital marketing company can understand consumers better and create more targeted personalized campaigns quickly and effectively. Campaigns are easier to alter and improve basis data analysis easily available on digital platforms.

Benefits of Digital marketing in the real estate sector: 1. Brand building: Your website is your online shop, it is the first impression you create. Make sure you highlight your key projects, any offers, positive testimonials from satisfied homeowners. Also importantly highlight various commercial/ residential projects in your kitty.

2. Cost-effective: Social Media Marketing companies, help a real estate developer to advertise on the best social media platforms at a lower pricing than that traditional advertising. The web content can be specifically designed by the content marketing agency to target the website visitors who have engaged with your post so that the ad is displayed to a most potential homeowner, also increasing the probability of selling the property at a higher price.

3. Increase sales: Digital marketing in real estate provides a builder or developer a plethora of opportunities and strategies to acquire a larger audience. A digital marketing services provider takes advantage to channel every resource on the digital platform to maximize search results of the property thereby leading to an increase in sales.

4. Wider reach:Your website or your facebook page can help you highight your projects in different segments. Without your audience knowing who you are and the various real estate projects you offer, you cannot expect to sell large number of residential /commercial units/ warehousing in any project in India.

5. Constant Performance Audit: Every Digital marketing agency in India, is bound to use various analytical tools to measure the performance of an advertisement in the competitive marketplace, making it easier for real estate developers to understand what marketing mix works best for the sale of their apartments, town houses, row houses, bungalows, commercial spaces.

6. Change of perception: With a shift in the buyers demographics, spending ability, tastes, requirements, home loan availability, real estate sale is no longer viewed as a one-time investment. With informed choices and a vast home selection available, the homebuyers are adding to their list of holiday homes, beach homes and second homes.

7. Creating value for homebuyers: Consumer engagement, quick feedback and changing demands of the homeowner require developers to constantly realign their designs creating value for the potential home buyers. A house today is viewed not as a roof over one’s head but also as a status symbol. Internet marketing and branding is vital to succeed.

8. Mobile penetration: The availability of low cost smart phones along with much lower data packages has led to a splurge of internet users. If as a real estate developer your business is not mobile app friendly, there are high chances of missing out opportunities and sales.

9. Customer queries: Interaction with customers on the digital platform is almost instant. Customers may be located in different town/city seeking information or having queries related to your project. With online tools it is easier to increase user engagement and to understand the potential buyer better which ultimately results in increase sales for the company

10. Documentation: With property documents going digital, cumbersome paperwork is curtailed. A property buyer no longer needs to wait in serpentine queues at registrar offices, as quite a few online services are available to view property details.

11. Expand portfolio: Having an online presence does not restrict interaction between real estate developers and a homeowner. The best digital marketing company will understand the extended requirements of the real estate developer helping to quickly connect online with architects, interior designers, brokers, contractors, third party providers etc.

To succeed in the vast and competitive real estate industry, developers need real estate digital marketing techniques that work for them. Developers not using this medium will be restricting their growth opportunities.

In India, wherein not a lot many digital marketing agencies are specializing in real estate marketing, focus should also be on multilingual approach to cater to the regional audience from different parts of the country.

Top digital agencies in India, will offer a mixed bag of digital marketing services, which include: User friendly website design Search Engine Optimization to help rank your website in Google’s search engine Social Media Marketing on platforms like Facebook, LinkedIn, YouTube etc Data Analytics

Choosing the right agency will help in building a platform for future growth. So step up your real estate marketing game to beat competition.

Data suggests- 92% of homebuyers search online to find their dream home 82% of real estate market investors trust online information 42% of real estate buyers resorted to the Internet as their first search medium These numbers point towards an opportunity as well as a challenge for real estate developers in the competitive Indian real estate market.

The Prime Ministers vision and Government of India’s aim of Housing for All by 2022 is also driving residential development activity, while Real Estate Regulation and Development Act (RERA) 2016 is making the sector more transparent.

Go digital to look out for the best homes to eventually become a happy home owner!