Retailers and brands using product and price monitoring tools stand a better chance to implement a successful bundle pricing strategy.
Sell three products together for less than the sum of three individual purchases. The customer feels like they got a deal. The brand moves more volume. Everyone wins.
Until a seller creates an unauthorized bundle on Amazon that drops your per-unit price below MAP without you knowing. Bundle pricing is powerful. It is also one of the most misused strategies on marketplaces. Here is the full picture.
