We Were Losing Customers Fast — Until We Tried Bulk SMS MARKETING
anand was upset. He owned a small clothes store in Jaipur. Foot traffic had decreased despite excellent items and seasonal sales. Email open rates were even worse, and social media ads hardly received any clicks. Just when he thought he’d have to cut down staff, a simple solution turned things around — Bulk SMS Marketing
Aanand’s customer conversions increased by 40% in just 30 days
Let’s look over what he did in detail and how you can follow suit.
The Business: Small Retail Store with Big Goals
In a nearby market, Aanand operated a fashionable boutique. Like many small business owners, he had the following issues:
Even discounts, there are few walk-ins
Vigorous competition from internet platforms
A small marketing budget
No reply to emails or social media postsHe required something quick, cheap, and straightforward.
The Game-Changer : Bulk SMS Marketing
Aanand tried using SMS to send promotional offers after speaking with a friend. This is how he accomplished it:
Strategy for the Campaign:
Message type: – “Visit [Aanand Fashion Hub] Now to Receive 20% Off This Weekend Only!” – “New Arrivals Just In – Exclusive Preview for VIP Customers!”
Time of Sending: Late afternoons (2–5 PM), right before the busiest shopping times
Audience: Previous customers as well as those in the vicinity (via DLT and customer data) Utilized Tool:
He made use of a bulk SMS platform (similar to the one your company offers!) that provided:
A simple dashboard for sending messages
Delivery reports in real time
Contact management and scheduling
Click tracking and URL shortening
The Results: Real and Impressive
Metric
Before SMS
After SMS
Weekly Footfall
60–80
120–150
Promo Code Redemptions
10–15
35–40
Revenue Growth
–
+40%
SMS Open Rate
–
98%+
Customers said things like:
“I saw your SMS this morning and came straight after work!” “Thanks for the discount – I wouldn’t have known without the message!”
Why Did It Work So Well?
Instant Visibility: SMS is frequently read in three minutes and has a 98% open rate.
Direct & Personal: Friendly, brief texts came across as local and exclusive.
No Internet Needed: Ideal for clients who don’t use social media or email.
High ROI: Bulk SMS are more affordable and more effective than online advertisements..
Key Takeaways for Your Business
Start Small: A 1000 targeted SMS can have a significant impact.
Use Offers & Urgency: Time-limited sales yield the best results.
Monitor Performance: Make use of coupon codes or short links.
Segment Your List: Make Offers That Are Relevant to the Correct People
Remain Consistent: Avoid spam and send no more than one or two messages per week.
Conclusion: Your Business Could Be the Next Success Story
Bulk SMS marketing isn’t just for big brands or tech-savvy startups. Whether you run a salon, boutique, coaching class, or delivery service — a well-timed text can drive real results.
If you’re ready to boost your customer reach and revenue just like Aanand did, we can help you get started.
Start your first Bulk SMS Campaign with us today! Easy Setup | DLT Approved | High Delivery Rate
