Are you a business owner who is struggling to find people to talk to about your online business?Are you having a lot of awkward conversations with your friends and family when it comes to explaining what your business does and how it helps people?Affiliate Disclaimer: This page may contain affiliate links. If you use these links to make a purchase, I will receive a small commission. However, using these links will have no effect on you or your purchase in any way. For more information refer to our disclaimer page. Are you struggling when it comes to building an audience for your business?This is a common issue for people who are beginning their online business journey or even business owners who have been active for a while.

Making the Transformation Is Important

Making the transition from a friend, family member and coworker to business owner with something to sell is a challenge faced by lots of people who want to earn online.Lets talk about making an important transformation when starting an online business. There's a right way to start, for example with authority, versus thinking that you can sell to everyone without taking specific steps to build a solid foundation. We'll talk about this issue more in the third installment of this series. Transforming is one of the hardest things for new business owners to do. Some business owners never make the transformation. Yet without making the right transformation, you can't have a thriving online presence.One of the biggest mistakes new business owners can make is to think that once they get their products and services online, they will automatically be found, generate sales and enjoy the benefits of earning a consistent stream of income. Even when you have products on platforms that claim to send you traffic, you still have to promote, to build targeted traffic... people who are truly interested in your business. However, getting your products online is just the beginning. Yes, you have a presence online, but the next steps, like promotion to follow up and you can't leave things like exposure, follow up and closing the sale, up to chance. Yet this is what lots of online entrepreneurs do.

To have a thriving business, it's important to consistently promote your products.That means your job is to create awareness and promote your products and services to current customers. It's also your job to identify people who have never heard of you but have a need for your products. Otherwise, your business stands a huge chance of being lost in the shuffle in the growing sea of online competitors.As a business owner, you need a strategy that helps your business accomplish and automate or incorporate systems that handle (1) audience attraction, (2) lead generation and (3) client transformation.

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Part One of a Series

This article is part one of a series that will walk you through building a thriving online business. For example, the words you choose in your messaging (throughout your entire audience building process) will either attract your ideal customers to your business or drive them away. And a lot of people are terrified of driving people away from their business, but if you follow us you'll learn that this is a necessary part of the business building process. So as a business owner it's important to think of what you want to accomplish with your marketing. Next, create messaging that helps draw your ideal customers to your business.  To get better at creating on point messaging, it's important to understand your ideal customers. Taking the next step, selecting a niche will help you narrow down your niche and understand your audience much better. 

Listen on the Go

Here's our most recent podcast episode that covers the items in this article. If you don't have time to read, you can listen while you do other things. Listen to the Creative Impulse here on Spotify or where you get your podcasts. 

Selecting a Niche Market

A niche is a segment of a larger market, part of an industry. Industries track data that can be used to understand a niche and help business owners grow.And by narrowing your messaging to appeal to a particular niche you can actually reach people who are a good fit for your business. 

Generate Interest in Your Products and Services

Many people are confused about how to generate interest in your products and services. Once you know who your ideal customers are, you will have a better idea of how to generate interest. Here are a few ideas:- Offer value first content - Educate them about your products - Give them industry news - Strategically use sales and discounts - Sell 20% offer value 80% of the time People who have done business with your before People who have bought items that are the same or similar to yours People who have a need for your products (whether they know it or not) -

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$23.00Buy product - ← - 1 - 2 - 3 - → How does your social media feed look? Are your posts leading people to valuable content or are you constantly selling (spamming) without adding value? How does your profile look and where does it send people? Do you have a compelling image, text and message on your social media profiles? Are these profiles sending potential customers to a place where they can become a lead, learn something new or obtain a freebie to get started engaging with your company? What can you do to improve your social media activity? Are you offering your followers a buying journey (sales funnel) that they can benefit from? If so, write out the primary steps and benefits your social feed gives potential customers when they get started, including any freebies.  Is the information in your feed valuable to your ideal customers? If so, write 3 or more sentences about why your social feed is valuable. Have a friend or family member to evaluate what you write.  Does your messaging attract the right people to your business? Are you attracting people who never take action, tire kickers, nay sayers and people who are total mismatch for your business? If so that's an indication that your messaging is off.  Is your social media activity consistent? Are you posting each day, week or will potential customers have to hold their breath until you make another post. If that's the case, you may lose people who might be a great fit for your business.  Where does your data say that most of your traffic is coming from? The platforms that send you the most traffic, should be a priority. And if you're not using Google Analytics or the data you can obtain from your social platforms, you may be missing valuable information that can help you make informed decisions.  You might have a few questions of your own that you can add. It's important to evaluate ​the social media feeds for each account to make sure your message is attracting the right audience. If you're totally lost and you need a solid social media strategy to build your online business, click the button below to learn more about our course 30 Days of Social Media Posting for Business.

30 Days of Social Media for Business

Video Course: 30 Days of Social Media Posting