#builder column

The Quintessential Shareable Social Media Content Cheat Sheet [Infographic]

Relevance of Infographics In A Content Marketing World [Infographic]

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content. These are just some of the reasons why infographics are so valuable and versatile in content marketing. Yet infographics must be more than pretty pictures to communicate effectively. They require high-quality content to be effective for content marketing. Forbes.com explained the need for solid and stimulating content, while Business2Community.com expressed their power in the perfect way—an infographic by OneSpot.com.

An Inside Look at Infographics Infographics first appeared in 2008 and have rapidly grown in popularity to the point of ubiquity. Their value lies in the way they simplify complex data and details in a compelling way for greater clarity.

According to research, people are 80% more likely to read content if it features colour images. And infographics are 30 times more likely to be read that text. Marketers and brands have repeatedly seen the power of infographics for content marketing, which is why they’ve become so widespread.

Infographics have become so popular in content marketing for a variety of reasons, including:

They allow extensive marketing statistics to be expressed in a clear and compelling style.

They distinguish brands in brand publishing.

They provide a way for brands to express distinction, thought leadership, and share data that supports their company.

Words of Advice for Creating Great Infographics While bright colours and bold shapes may catch the eye, it’s quality content that captures attention. That’s why infographics must be backed by high-quality content based on interesting information, reliable research, astute analysis, relevant humour, and sincere emotion. The pictures may entice, but it’s the content that educates, enlightens, and evokes a reaction.

To create the most effective and engaging infographics, Business2Community.com featured the following tips:

Develop a sensible, easy-to-follow flow of information

Use a palette of three colours with contrasts

Select similar styles and proportions of type

Keep text concise and legible

Create balance by using negative space

Make sure to always cite your sources

It’s easy to see why infographics have maintained their momentum in marketing. With quality content and smart design, they can keep helping brands and marketers communicate their content to ensure that consumers get the picture.

To learn more about creating these powerful graphics, check out this infographic.

The following infographic explains the importance of inforgraphics to content marketing:

If you have found this infographic useful, do share it with your colleagues and friends.

Curated From:

www.MDGAdvertising.com

Relevance of Infographics In A Content Marketing World [Infographic]

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content. These are just some of the reasons why infographics are so valuable and versatile in content marketing. Yet infographics must be more than pretty pictures to communicate effectively. They require high-quality content to be effective for content marketing. Forbes.com explained the need for solid and stimulating content, while Business2Community.com expressed their power in the perfect way—an infographic by OneSpot.com.

An Inside Look at Infographics Infographics first appeared in 2008 and have rapidly grown in popularity to the point of ubiquity. Their value lies in the way they simplify complex data and details in a compelling way for greater clarity.

According to research, people are 80% more likely to read content if it features colour images. And infographics are 30 times more likely to be read that text. Marketers and brands have repeatedly seen the power of infographics for content marketing, which is why they’ve become so widespread.

Infographics have become so popular in content marketing for a variety of reasons, including:

They allow extensive marketing statistics to be expressed in a clear and compelling style.

They distinguish brands in brand publishing.

They provide a way for brands to express distinction, thought leadership, and share data that supports their company.

Words of Advice for Creating Great Infographics While bright colours and bold shapes may catch the eye, it’s quality content that captures attention. That’s why infographics must be backed by high-quality content based on interesting information, reliable research, astute analysis, relevant humour, and sincere emotion. The pictures may entice, but it’s the content that educates, enlightens, and evokes a reaction.

To create the most effective and engaging infographics, Business2Community.com featured the following tips:

Develop a sensible, easy-to-follow flow of information

Use a palette of three colours with contrasts

Select similar styles and proportions of type

Keep text concise and legible

Create balance by using negative space

Make sure to always cite your sources

It’s easy to see why infographics have maintained their momentum in marketing. With quality content and smart design, they can keep helping brands and marketers communicate their content to ensure that consumers get the picture.

To learn more about creating these powerful graphics, check out this infographic.

The following infographic explains the importance of inforgraphics to content marketing:

If you have found this infographic useful, do share it with your colleagues and friends.

Curated From:

www.MDGAdvertising.com

Key Email Marketing Best Practices For Marketing Success [Infographic]

Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Email marketing has evolved rapidly alongside the technological growth that has occurred consistently throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers. In 1978, Gary Thuerk of Digital Equipment Corp.

[DEC] sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network [ARPANET]. It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. As email marketing developed itself as an effective means of direct communication, a problem arose in that users were blocking out large amounts of content from emails by use of filters and blocking programs. It therefore became the case that in order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software. This resulted in the birth of triggered marketing emails, which are sent to specific users based on their tracked online browsing patterns.

Historically, it has been difficult to measure the effectiveness of marketing campaigns because it is not always possible to fathom what portion of a target market has been reached. Email marketing carries the benefit of allowing marketers to immediately identify returns on investment and therefore measure and improve efficiency. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration and helps to reveals how wide or narrow a communication channel is. At the same time however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.

However, emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimising their brand’s potential through this channel. Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign.

Here are some highlights:

Consumers who make purchases through marketing emails spend 138% more than those who do not receive email offers.

93% of online consumers interact with brands through email, more than any other platform.

70 million US consumers check email on mobile devices.

  Learn more about email marketing best practices in the following infographic:

  If you have found this infographic useful, do share it with your colleagues and friends.

  Curated From:

www.PrestigeMarketing.ca

Where Are Subscribers Opening Email [Infographic]

Looking at encouraging Email Analytics statistics for the past year to examine how email viewing habits have changed. We noted a massive increase in mobile device opens, mostly at the expense of web-based providers. This report illustrates the current state of the email client market, as well as changes over the last 12 months.

While we had a hunch that mobile had been on the rise, we were surprised to see the relatively slow adoption of newer versions of Outlook. It was also interesting to take a look at browser preferences for webmail users. While Internet Explorer takes the cake for Yahoo! and Hotmail users, Gmail users are in a near 3-way tie led by Firefox and closely followed by Chrome.

We had a lot of fun looking at this data, and we hope you will, too.

Where Are Your Subscribers Opening Email?

Getting insight into subscriber open behaviour on your own lists is easy with Email Analytics. You can find out how often your recipients are using their smartphone to access email, who’s still using AOL, and even who printed or forwarded right in their email client.

Find out more from the study here in this infographic:

If you have found this infographic useful, do share it with your colleagues and friends.

Curated From:

www.Litmus.com

Connecting Consumers With Mobile Email Marketing [Infographic]

E-Dialog recently produced an overview infographic from an email trends report commissioned earlier in 2011. There’s some useful insight into the fast moving world of mobile email usage here – and some tips on areas where we can improve campaigns to be more relevant to an increasingly mobile audience.

Find out more from the report here in this infographic:

If you have found this infographic useful, do share it with your colleagues and friends.

Curated From:

www.EmailDesignReview.com

Core Features of A Perfect Mobile Email [Infographic]

Designing emails that look great no matter where they’re read can be quite the challenge. As more people read email on mobile devices, chances are your recipient might view your email both on a mobile phone as well as on their desktop.

Take the guesswork out of designing your next mobile-friendly email with this infographic. We’ve outlined ten important guidelines to an amazing mobile email experience, as well as six things you’ll definitely want to avoid.

Find out more here from this infographic:

If you have found this infographic useful, do share it with your colleagues and friends.

Curated From:

www.Litmus.com