Top Posts Tagged with #broad match modifier

Google has announced in February 2021 and already started this transition process. Nevertheless, the new changes will take effect only after July 2021.

#Broad Match Modifier #Affect PPC Campaigns #PPC management Agency

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When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided me with a high CTR and a low CPC on Bing Ads, I expected my impressions to be higher. At this stage in the game, I was really interested in more…

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#broad match modifier #features and releases #opportunities