#brightwave

MessageGears Partners with BrightWave to Deliver Powerful Email Marketing Programs to Enterprises

Atlanta, GA (PRWEB) April 07, 2015

Hybrid email marketing technology provider, MessageGears announced today that it has finalized a partnership with BrightWave,North America’s leading email marketing agency. This creates a powerful relationship in the enterprise email space as organizations can now benefit from the innovation and efficiency of MessageGears’ hybrid technology combined with…

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New Post has been published on http://www.studentbrands.co.za/brightwave-deploys-150-hotspots-soweto/

Brightwave deploys over 150 hotspots in Soweto

#GoodReads, #Student

BRIGHTWAVE, a new age, specialist metro broadband network and access service provider that is focused on building high quality but affordable  broadband services for the Smart cities of tomorrow, has deployed over 150 hotspots in Soweto.

The company aims to bridge the broadband gap in Soweto, from the current penetration of under 10% household access to 50% penetration.

Brightwave has coverage in areas such as Orlando East, Orlando West, Dobsonville, Dube, Klipspruit, Diepkloof, Pimville, Molapo, Meadowlands, Dlamini, White City, Killarney, Rockville and Senaoane.

The services will cover environments such as schools, shopping malls, community centres, residential and recreational areas as well as small businesses that dominate the Soweto area driving digital inclusion, deployment of smart city applications, elearning as well as entrepreneurship.

In a rare partnership that leverages investments in an extensive Fibre Network in the City of Johannesburg and some of the leading global vendors of Telecoms equipment and services, the network will deliver the most affordable broadband services witnessed in South Africa to date.

In addition, to advancing digital inclusion,  all users within coverage will have the opportunity to access the  “free wifi” service for up to 1 hour daily at no charge.

Bright wave has also entered into a partnership with a leading high educational institution in Soweto, and launched a product that allows a first of its kind value proposition in which students have free access to educational content on the Brightwave Network while they are off campus premises ensuring continued education.

To access Brightwave’s service, a comprehensive dealership partnership has been developed in each of the areas under coverage where consumers can purchase trial bundles and experience the service.

At the learning technologies summer forum 2013 I attended a talk titled "Diary of a next generation learner" presented by Charles Gould, MD of Brightwave.

  Brightwave's new social media inspired LMS

  Gould started his talk by claiming that most people in western economies fall into the category of a 'knowledge worker'. He defines knowledge work as "improvisation and the use of judgement in ambiguous situations".

  Wikipedia defines this more clearly :

  Knowledge workers are workers whose main capital is knowledge. Typical examples may include software engineers, architects, engineers, scientists and lawyers, because they "think for a living".

He went on to present some statistics on knowledge work, it was put to us that knowledge workers outnumber other types of works in North America by 4:1. It is estimated that knowledge workers spend 38% of their time seeking information.

  the next gen learner learns all of the time using multiple devices

  Brightwave's argument is that as knowledge workers, we learn all of the time not like we used to at 2 day residential courses or through e-Learning modules. The next generation of learners expect to be able to access information at any time through multiple devices. In fact, according to Cisco mobile data is projected to grow 3 times faster than fixed IP traffic over the next 3 years. In addition to this it is understood that next generation learners have superior technology at home compared to the office, resulting in a learner expectation gap.

  Learner expectation gap is the gap between what employees expect and what employers currently provide

  Outside work we now capture information through a variety of mediums, for example, tablets, mobiles, YouTube, social media. Brightwave argue that technology can help close the learner expectation gap by aligning the way users interact with learning with the way they interact outside work.

Brightwave's solution is a Learning Management System called Tessello, which borrows many ideas from social media.

Tessello interface

  Tessello has the following key features:

Allows expert and peer created learning content

Design works on multiple devices - responsive design

Social media integration e.g. twitter feeds, like buttons, comments

Trending panels, leaderboards, dashboard layout

Integrated social bookmarking, like delicious

Provides detailed analytics of use

Uses Tin Can to track experiences