The United Brewers Industrial Foundation is asking the important questions this #Brewsday morning. This advertisement urging women to powder their faces, raise those hemlines, ditch the petticoats, and pick up a pint is from the Hagley Library’s copy of a September, 1941 issue of The American Brewer.
To view more from this trade journal, which for over one hundred years published scientific articles, production figures, industry news from around the world, and advertisements from brewery suppliers and manufacturers of brewery equipment, visit its page in our Digital Archive by clicking here.













