@BreakingIrene is now @BreakingStorm
On Friday, we created @BreakingIrene to give you a concentrated feed of real-time Hurricane Irene updates, alerts and eyewitness media curated by our editors. It was very much an experiment for us. We were already covering the story on BreakingNews.com, @BreakingNews and our other social media channels, but we suspected many users would want to consume and share information about the hurricane on Twitter.
That seems to be the case. By mid-day Sunday, @BreakingIrene had more than 12,500 followers. We've sent more than 500 tweets - and we're not done yet.
We're converting @BreakingIrene to @BreakingStorm, effective immediately.
@BreakingStorm will be an ongoing real-time resource throughout the hurricane season. You can expect similar tweets to our Irene coverage, though we expect the volume to ebb and flow depending on the news.
One last note: Irene may have dissipated, but the storm's effects are still being felt up and down the U.S. East Coast. We'll continue to cover these stories, and you can follow specific updates on the Irene topic page on BreakingNews.com.
(Post by Lauren McCullough, @lfmccullough on Twitter)