#brand platform

D-rink 블로그를 통해 브랜드 플랫폼에 대한 많은 이야기를 들으셨습니다. 특히 여러번 반복된 나이키 플러스와 퓨얼밴드는 항상 거론되는 중요한 예시가 되었는데요. 한 회사의 브랜드 플랫폼을 사례 중심으로 보는것도 필요하지만 종합적인 관점에서 바라봐야 한다는 생각이 들어 어떻게 준비를 해야 하며 어떤 순서로 진행을 하면 되는지 실제적인 방법론과 프로세스에 대해 정리를 해 봤습니다. 사실 브랜드 플랫폼(Brand Platform)이라는 단어 자체는 디자인 업계에서 흔히 사용되는 용어였습니다. 브랜드 플랫폼의 정의를 Acromedia는 이렇게 정의 했습니다. Brand platform: A summary of all tangible and intangible aspects of a brand: brand…

Here at Traction, we’ve had the good fortune of cultivating an active client list that includes some of the most revered and longest-running companies in our market. Names like BC Clark Jewelers, Lyric Theatre of Oklahoma, Allied Arts, The Skirvin Hilton, and Dunlap Codding are always fun to drop when people ask us who some of our clients are.

The newest addition to that list is Earl’s Rib Palace, the consensus pick for OKC’s best BBQ over the last 20 years.

Hoping to pro-up and maximize their marketing strategy leading into their 20th anniversary this June, and looking for a longterm marketing partnership, the Earl’s brass gave us a shout back in February to see what Traction was all about.

Thanks to a mutual respect for BBQ and creativity, the conversation casually evolved into a revelation that Earl’s needed not only a 20th anniversary campaign, but also a brand platform to define their voice and purpose, a branding campaign to deliver it, and a website to reinforce it.

With their June anniversary right around the corner, we quickly realized we were cramming a lot into a really small window. We also realized that anything is possible when you’re fueled by great BBQ.

In six short weeks, we conducted an intensive DIG Brand Discovery workshop, laid out a comprehensive brand platform, produced a branding campaign, developed a new website, and planned their 20th anniversary campaign.

EarlsRibPalace.com. This is Oklahoma BBQ.

Not everything we do is sleek and shiny and sexy.

Case in point, our CD recently stepped in front of the camera to shoot a long distance brand platform preso. We kept the most eloquent parts for your viewing pleasure.

...um a modern and a traditional that kind of you know blend um um the uh um you know that uh one that's that's uh active and and and modern and one that…