#brafun2013

this year EBW celebrated its 10th anniversary with the introduction of the new Cupz program! 

EBW brought New York fashion week to Michigan with a fierce fashion show and some awesome free product. For the first time ever, our new product was introduced on the runway and it rocked everyone's socks!

if you missed out, the new Cupz program takes the finagling out of fitting by providing an easy way for customers to shop at home and try before they buy.

basically, the shopper picks 3 of our cute bras and our expert stylists will send them 2 more to try for just a $50 deposit! What??! Awesome!! - we know.

next, 4 lovely ladies got a makeover and got to strut their stuff on the runway. Their polished, professional looks were put together by stylists and makeup artists to reflect how beautiful these 4 women really are on the inside :)

the next day, we kicked off with the introduction of our gorgeous new catalog (psst: check it out here!) 

we tried to solve the usual afternoon lull with a surprise visit from the Tim Horton's truck. Free coffee, hot chocolate, lemonade, and frappuccinos were handed out to pep up our reps (uh, yum!!)

then we broke off into groups to hear presentations about selling, booking, recruiting, networking and customer service.

congrats to Michelle DeShano on winning $100 for first place in the "Decorate a Bra" contest!

finally, our 10 year anniversary "Road to Success" conference ended with a bra-b-que (ha ha ha) where reps had a blast grilling out and dancing along to some DJ tunes.

Conference 2013 was totally fun, informative and exciting and we think we inspired our reps to go out and show everyone what EBW can do!