A bra is one of the most complicated garments to make. A typical design has between 20 and 48 parts, including the band, hooks, cups, lining, and straps. @nobraday #herstory #brafacts (📸amazing photo by the super talented @ladyist 💕)

We don't know about you but here at FFC we are REAL excited for #NationalNoBraDay, our favorite made up holiday—and to celebrate we'll be hitting you with feminist #brafacts throughout the day. First up: the "soft bra." In the 1970s, when going braless was en vogue, bramaker Bali was so afraid that women would stop buying that they introduced a new "soft bra" whose advertisement read: "How to wear a bra and look like you're not." (As one male bra executive remarked at the time, it was a kind of "bosom consciousness.") #herstory #tbt