July 23, 2001
Aaliyah & Best friend Kidada Jones filed documents under Dana I Enterprises, Inc. (and was represented by famous music lawyer, Brad D. Rose) to launch a trademark called DALIPOP (dated July 23, 2001). Notice, the documents were launched one month before Aaliyah went to the Bahamas and lost her life and the trademark was closed out in 2003 as "abandoned".
We all knew of the brand name and clothing line, but didn’t know it was DALI (not DOLLY) POP and that the brand name is a mixture of both Aaliyah and Kidada’s names combined; DA for DA in Kidada’s first name and LI for the LI in Aaliyah’s name.
It didn’t just stop there! This brand was going to not only launch clothes, but check out the sides, Aaliyah and Kidada were planning to launch a cosmetic line, Sunglasses, Jewelry, Purses and various handbags, Trading cards, Note pads, and so much more!
We can’t say it enough just how bad we were robbed. Aaliyah was doing SO MUCH before SO MANY of her peers. She was the true blue print! She was out here playing CHESS while some of her peers were still playing CHECKERS.
Aaliyah was about to be one of the first self made female billionaires of our era. Just let that sink in.
