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Surprise! 🖤🙌🏾 I got to spend time with one of my favorite humans yesterday! Her name is Latashia DeVeaux. You better ask somebody about my sis! 🎤 #WomenInEntertainment #luncheon #surprise #sisters #BPRSLA #BOD #SheGetsMe #lipstick💄 #allsmiles #nothingbutlove #BlackEverything #HustleHer #LadyBoss @tashiadeveaux (at Dignity Health Sports Park) https://www.instagram.com/p/ClupibULb78/?igshid=NGJjMDIxMWI=
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I’m finally coming down from the high of the Black Public Relations Society - Los Angeles Chapter event that we had with SLS Beverly Hills last week. #WhatANight 💥Big names, big brands, big hearts, happy souls, and NOTHING but LOVE was in the house. It gives me great pride to serve as the Vice President, Membership Director and work with this divine group of Black Leadership. #WeServe #WeAreFamily #BlackExcellence #BPRSLA #BoardOfDirectors #Leadership #WomenInPR #BeBold #Storytellers #ForTheCulture (at SLS Hotel, a Luxury Collection Hotel, Beverly Hills) https://www.instagram.com/p/CVB0f6aJSbf/?utm_medium=tumblr
More than anything, I enjoy the opportunity to give back and pour into the next generation of leaders. Pepperdine students are blessing me with time to speak to them about diversity issues in public relations and communications while I fully expect to be taught a few things. The best leaders are lifetime learners and one thing that these times have taught us is that our young people are “on it” and ready to take the lead. I’m here for all of it. 🙌🏾🖤✨ ✨ #Repost @pepp_diversityinpr Meet this week’s special guest! ✨Tonya McKenzie✨ McKenzie is the founder of Sand & Shores (@sandandshores ) public relations firm. She has over 20 years of experience and has management expertise in both the non-profit and private sector. She specializes in working with speakers, authors, entrepreneurs, and non-profits. She is also the Vice President of the Black Public Relations Society of Los Angeles (BPRS-LA). Their mission is to establish black leadership at every level in the PR and communications industry. We are truly honored to have Tonya McKenzie on as our guest this week and we can not wait to learn from her! Don’t miss out! Monday 11/02/2020 6 PM PT IG Live ✨ ✨ #publicrelations #womeninpr #bprsla #pepperdineuniversity #leadership #diversity #inclusion #contentmatters #leadtheway #sandandshores #tonyamckenzie (at Redondo Beach, California) https://www.instagram.com/p/CG8HltdDGk0/?igshid=he2a9725nl9w
✨TMac Event Update✨ So, what are you doing on Sunday at noon? If you are picking your brain for new ideas to grow your business or struggling with alternative ways to utilize your talents to make ends meet or a young professional struggling with this new normal, hopefully, you are planning to come hang with the BPRS-LA crew. We have got you covered from all angles with the knowledge and experiences to help you move past your hurdles in the PR, marketing, media, and creative spaces. ✨ COVID has made things tough this year. Understand, there will be more obstacles put in our way as we continue to grow our businesses and professional careers. Join us for an open and honest conversation about how we must learn to pivot our businesses and our talents when things get tough from a panel of ladies that have done it time and time again. ✨ You do not want to miss this very transparent and insightful conversation with Latashia DeVeaux, Gloria Govan, Deidre Gaskin, MBA, and moderated by me, Tonya McKenzie. Head over to @bprsla on FB to RSVP. 👩🏽‍💻 #PowerPanel #ThePivot #BPRSLA #Events #YoungProfessionals #PR #PublicRelations #Marketing #StoryTelling #FBlive #ElevateBlackVoices (at Los Angeles, California) https://www.instagram.com/p/CE9lNqgjhu2/?igshid=bsx7gubvyt8b
A #blackgirlsrock moment @Regran_ed from @taleepr - Had such a great night at the 20th Anniversary Celebration Awards for #BPRSLA where we honored and celebrated 20 trailblazers in Communications & culture. Proud to say many of them are my beautiful friends, colleagues and those I respect tremendously. Pictured directly to the to the left of me is #TiffanySmithAnoi’a / CBS’ SVP of Entertainment Diversity & Inclusion and to my right is my big sis @liftedprinc #PR #publicrelations (at California African American Museum) https://www.instagram.com/p/BqRf_L8Anqf/?utm_source=ig_tumblr_share&igshid=dpmp2m8pnzgh
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The Black Public Relations Society of LA is Tuned in and Ready for 2014
On Saturday January 25, 2014, The National Black Public Relations Society of Los Angeles (BPRS-LA) hosted their first meeting of 2014- "Tune in and Turn Up: The Power of Internet Radio, New Media and More" with guest speaker Felicia "The Poetess" Morris.
 The National Black Public Relations Society, founded in 1987, is one of the largest public relations professional organizations with chapters in major media cities in America.  The organization’s mission is to be a resource for public relations professionals by providing networking opportunities, mentorships, and professional development workshops.Â
The President of BPRS-LA, Shawnie Turner who is also the Manager of Public Relations at Disney Consumer Products led the informative meeting. She has taken on the task of awakening the Los Angeles chapter with a host of other PR professionals and they are looking forward to a successful and productive 2014.
 After discussing the organization’s upcoming events and announcing and electing committee chairs, Turner introduced the guest speaker, Felicia "The Poetess" Morris.  She is a community leader a radio personality and producer, and Hip Hop historian; who has been in the entertainment business for years. Morris has worked with a number of Los Angeles radio stations like The Beat, and the Internet radio show Jamie Foxx's The Foxxhole. In addition, Morris is currently fundraising through Indiegogo for A Morris Broadcast Studio in the heart of Los Angeles, which will house a new Internet radio station-Radio Freqz.  Please donate; no amount is too small to help build a place for the community.Â
The attendees were provided with information about the current transformation of radio.  Morris discussed the shift from mainstream radio to the Internet. She included information about Pandora, Spotify or I Heart Radio. "Over 160 million people are listening to radio on the internet globally", says Morris. Most recently, Dr. Dre has jumped on the Internet radio bandwagon with his Beats Music streaming. This is another opportunity to provide exposure for your clients and brand. Radio Internet equates to instant social media exposure. Â
Morris’s observation is as radio is changing, so does the method of marketing for publicists. One  word to respond to the change is CONTENT. In the world of social media it is important to think content.  Content is not simple a post; Social media is about creating a campaign. Answer the following question; what will turn the product, brand and/or client into a streaming hash tag or trending topic? Â
First develop campaigns with a call to action to present to the producer or host of the radio show.  Make sure that your campaign not only fits your product/client that is also beneficial to the show.  During implementation it is important to have a list of journalists and professional bloggers to possibly feature the campaign. Morris really highlighted the potential of Internet radio. Â
Thank you to BPRSLA and Morris for a great start to our 2014-year. Looking forward to many more events. Â
If you are a publicist, mass communication professional and or student in the Los Angeles area looking for a network to join contact us at http://www.bprsla.org/.Â
