Jun 3, 2025
Creativity Needs a Plan: The Strategy Behind the Spark
A few years ago, I was working with a team on a major initiative that had completely lost momentum. We were months in—stuck between shifting priorities and decision fatigue. The energy was gone, and so was the clarity. Creativity is often the spark—but it takes strategy to turn it into something lasting. ✨⚡ We needed something different. Not just a new idea—a new way of showing up. So we did…
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