#body404

Live at the intersection of fashion, counterculture, and music, we love supporting artists in all of their crazy and iconoclastic endeavors. Whether it is irreverent, iconoclastic, new, or strange. We skirt the sanctimonious, and just want to have fun. We’ve witnessed how our friends found different ways to showcase themselves: some put their heart and soul into music club, immersing into the punk vibe from dust till dawn; others paint their self expression onto their faces, creating unique makeup looks, and still others make their wardrobe do the talking. There are so many ways to show off your identity, but the one thing they all have in common is a deep desire to express themselves in a visual way.

New York – By spending just 15 percent more, you could end up with a more sustainable world and a higher quality product that lasts longer and doesn’t create mountains of garbage or exploit workers currently occurring in the fast fashion industry.

BODY404 works tirelessly to find high-quality sustainable and socially responsible products. The eCommerce site also looks for emerging designers that have created unique aesthetic brands that reflect its core values.

“We pay close attention to telling their design concepts and painstaking efforts in the production process because we think it’s a respect for both the creators and the fashion industry,” said BODY404 chief branding officer Charles Wang.

Fast fashion brands catering to the Gen Z consumer only look at efficiency with super-fast production. It can create garments within five days at the expense of underpaid workers, produces a lot of environmental waste, and lacks any social responsibility or sustainability.

According to the World Wildlife Federation, the fast fashion industry produces 53 million tons of clothing a year. It could reach 160 million tons by 2050. Chile's Atacama Desert has mountains of waste fast fashion garments because clothing recycling is less than one percent.

Fashion is the world's second most polluting industry, requiring 20,000 liters of water to produce just one kilogram of cotton thread, enough to make one T-shirt and one pair of jeans. Also, more than 8,000 chemicals are used.

These problems all contribute to the global environmental crisis, climate change, and taking advantage of workers. Although the industry has been criticized, little has been done. Consumers are demanding change.

Up to 75 percent of Gen Z according to DoSomething would like to see brands that are ensuring employee and consumer safety. Consumers are also demanding sustainability, and want to know how products are made, and if workers are being treated fairly according to McKinsey.

These are all important issues with BODY404.

“We’re selective with our branding partners. Our partners such as Ufology, Mlen Diary, and Cosmic Speculation all use environmentally friendly materials and pay attention to labor rights, and have clean factories,” said Wang.   

Most brands found on BODY404 are exclusive and aren’t available anywhere else. Instead of mass production, these brands are produced on an on-demand basis, so there’s less waste.

An example of an environmentally innovative product line at BODY404 is the Cosmic Speculation Restart Collection Fragrance Diffusers created from recycled kitchen wastes.

It uses recyclable technology to extract reusable components from food residues and kitchen waste to create a delicious-smelling, non-toxic fragrance.

“Another example is the Ufology phone case, which is made from a 100 percent durable biodegradable wheat straw material. It’s guaranteed to protect your phone,” said Wang.

When thrown away, it naturally breaks down in the compost into harmless water and carbon dioxide. Mlen Diary false eyelashes and adhesives is another example of a socially responsible brand carried by BODY404.

All materials are hypoallergenic, skin safe, 100 percent vegan, and cruelty-free. At the same time, Mlen Diary supports financial independence for stay-at-home moms and women living in remote areas in China, who have no access to any other income source.

“Consumers can now be part of the solution. Buying from BODY404 is one step toward building a better environmentally sustainable and socially responsible world,” said Wang.   

Dopamine dressing is a statement. Everyone's life has been incredibly stressful over the past couple of years, therefore it's time to live in your clothes and tout your realness. BODY404 offers unique, cute, colorful, and funny summer-wardrobe staples made by emerging designers and artisans. These one-of-a-kind pieces are designed to make you feel comfortable for self-expression, and help you to dig out trends that haven't been viral on Tiktok or Instagram.

“At this exact moment, which of the following is closest to your person: your wallet, your keys, or your phone? The answer is most likely your phone. They are the things that most quickly induce bag-scrabbling panic if they momentarily disappear from our eyeline. So it is only logical that this year’s It accessory isn’t a handbag, but a phone case.”   —— The Guardian

Fashionable folks across the globe are beginning to realize the creative possibilities of "dressing up" their phone. Phone cases present a new, uncharted territory for creative expression.

However, there is an unfortunate downside to this trend. Every year, hundreds of millions of mobile phone cases are discarded, and around 90% of these discarded cases are still perfectly usable. These abandoned phone cases contribute to the ever-growing problem of excess waste and pollution. The majority of these phone cases are made of plastic, and plastic pollution alone creates at least 300 million tons of waste every year.

For people who want to express their personal style while still being eco-conscious, the key is mindful consumption. One step towards mindful consumption is awareness of the materials used to create the products you are buying.

UFOLOGY's biodegradable phone cases offer an avenue for playing with your style and creative expression while helping reduce the burden of plastic on our environment.

UFOLOGY is dedicated to environmental protection and has launched a series of phone cases made from 100% biodegradable wheat straw materials. While in use on your phone, the case is durable and guaranteed to protect your phone no matter where you take it. However, in compost conditions, it naturally degrades over several months, creating harmless water and carbon dioxide byproducts that do not harm the environment.

UFOLOGY is a designer label founded in 2019 with a mission to explore both the beautiful and funny details of life. Their phone cases are designed with the intention of bringing people back to those cozy, carefree, and funny moments.

UFOLOGY designer Romi says "I like to spend time recording and re-creating interesting details in life. For me, the most rewarding thing is to discover the beauty that most people ignore."

Bagel Stand Phone Case 

"It is impossible to hate a bagel even though I'm plumping up! " 

Bagel, grammatically a noun, but conceptually an adjective. It is more than a hand-sized bread product that usually appears on your brunch table, but also could become a lifestyle and a state of mind.

UFOLOGY's designer Romi can be found either at her desk, or enjoying her chilled bagel time. Bagels may not have the best rap, and she does care about keeping healthy, but she also knows that bagels nourish the soul. Delicious food revitalizes us. Here, she recaps her life journey with her favorite food - bagels.

"My favorite part of stay-cation is making my Jenga bagel breakfast. Whether my tower is made of avocado, tomato, or banana, it starts my day off in the best way.

When working overnight, I like my bagels filled with cream cheese and raspberries and smushed in a bagel guillotine. The bakery near my apartment serves an entire table of fresh bagels in the morning. Even though I've gained a significant amount of weight, I couldn't possibly complain. It's impossible to hate a bagel, especially a perfectly baked one! Every time I've smelled a bagel, I knew my carbless diet was done for."

If Romi is ever found crying, a bagel would certainly help. Aside from being her favorite food, bagels represent comfort, coziness, and the bliss of your dream lifestyle.

The latest UFOLOGY series, Pieces of Life, is all about getting back to nature and enjoying the small things. They use fun and simple design to bring a deeper sense of spiritual comfort within everyday life, highlighting simple pleasures within a fast-paced world. Whether it's a cup of coffee, a loaf of bread, or a good old fashioned bagel, the small joys of life bring us much needed respite from all the running around.