#blurters

Business cards are one of the most powerful marketing tools and low cost that can be used. Here are 50 tips sure to make the most of your business cards: Your business card must communicate more than just contact information. Make sure your card includes a tag line that explains what you or your company do. Order in large quantities. When ordering 1000 the cost per card will be significantly less than if you ordered 500. Even if you can produce your business cards at home using an inkjet printer, have their professional cards made by a printing company. Your business card is the first impression your prospects receive of your business, so let's give the best possible. Avoid using standard clip art as your business logo. A logo brings knowledge and credibility of the brand, so before you invest in business cards have a professional logo for your business. Today, there are online companies that can produce a professional logo for as little as $ 25, so there is no excuse for not having done so. Put a website and use the URL in your business cards. If you do not have a website, people will notice the absence of a web address of your business card and, depending on the business that is, it can make you lose credibility. Keep all information current business card. If you have changed your address or phone number, not the number zero of age and enter the new hand, get new business cards. Keep your business card simple. Do not use too many fonts or try to cram too much information on it. Try using a nice design and make sure your main message (your tagline or your unique selling proposition) is not lost. If you live in the U.S., limiting the size of your business card to 3.5 "x 2". Anything bigger will not fit in the standard card holders and card may end up in the trash. Business cards in Europe tend to be older, but so are the wallets and card holders. Make sure your business card reflects the image. If you are an artist or graphic designer, it is okay to use the trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better. Your business card is an integral part of your branding strategy or corporate identity. It must follow the same graphics as the rest of your communication materials (stationery, brochures, letterheads, etc.). Find a way to make your business cards stand out. I've seen business cards with one corner cut at an angle, or an interesting texture, all of which makes your business card stand out from the crowd. The best I've seen is an interior designer, who used a hologram to show a room before and after a redesign. Make your business card easy to read: use high contrast between background and type. The backlight dark type works better. After your logo, your name must be the largest piece of card information. Make sure that all card information is printed in a typeface large enough to be easily readable. Run your own copy of the card business through a spell checker and check your contact information. Keep your business cards with you at all times. Keep a battery in your car, your home, your office, in your wallet. Leave your business cards in billboards in supermarkets, schools, shops, libraries, etc. When giving your card, give two or three at a time, so that your contacts can in turn distribute to others. This will not only help to spread faster, but will generate an "effect of approving" beneficial. Include a business card with all correspondence. People can throw the letter, but usually keep the business card. Make your business card go the extra mile: use the back of the card to print more information: special offers, checklists, schedules, etc. Throw in a business card in every product you sent. Send a business card with any gift you send, rather than a card with your name. Scan your card and use it as an attachment to email messages. Use your business cards as name tags. Get a clear plastic cover with a pin, and attach to your lapel. That takes him right tends to make it more noticeable. Use your card as a name tag on your briefcase. Make sure the company logo and tagline are visible. In this way, your business card becomes a "conversation piece" for air travel, which can help you meet interesting people and good business contacts. Use your card as an ad: many publications offer "business card size" classified ads. If designing your business card correctly, can double as an advertisement in the publications. Do not give your business card too quickly. May be perceived as aggressive. Try to establish a conversation with your prospect first. For example, ask them what they do. That usually asked to give your card. This is the perfect time to give yours. Do not try to give your card in situations where many people are giving their perspective. Wait a moment you can capture the attention span of your prospect. Another tactic you can try when your prospect is overwhelmed and can not pay attention enough to send your card by mail. Pretend you ran out of cards and ask them. Then mail them your card and have the opportunity to release a follow-up note. If you have a phone number or a direct phone number is not on your business card, write on the back of your card before you carry out, and tell your prospect that you're giving them your direct number . This will make your letter more important, and less likely to be lost or removed. Another way to increase the chances that your prospect will keep your card by printing valuable information on the back, for example, important phone numbers (local police, hospitals, etc.), a calendar or football program. Offer additional spread of business cards (not competitive) in exchange for the dissemination of his own. An example of uncompetitive firms are realtors and mortgage brokers. If someone gives you their business card, you should give yours in return. They always face up card. Follow the example of business people away from this, to distribute business cards with both hands. It helps give the impression that your business card is very important. If you do business internationally, use the back of your card to print a translated version of your business card in the language of their customers. Even if they have no problem reading English, will be a touch of class and will thank you. If you sell different product brands and want to put their logos on your business card printing, one color. The use of colors each brand logo can make your business card look chaotic and busy. Create a business card shaped magnet. The magnets are widely used to keep important documents in the refrigerator door at home and in file cabinets at work. Are always visible and always get read. When you receive someone else's card, do not put it away. Instead, take your hand for a time to talk to your prospect, or place it neatly on the table and try to develop a conversation based on information on the card. Use the back of the cards you receive to record important information about the people who gave them to you. It will help enormously when you follow them. If you are in a profession where relationship selling is important, it can be a good idea to include your image on your business card (ie real estate agents). Even if your business is a sole proprietorship, you can still use "account manager" as your title instead of "owner" or "president." If you do sales (and we all do) "account manager" is a perfectly appropriate title, and give the impression that you work for a larger company. Use the logos of the organizations that you or your company belongs in your business cards. They are an easy way to provide instant credibility to your business. For example, if you operate a repair shop can display the logo of the National Institute for Automotive Service Excellence (ASE) or the Triple A (AAA). (Check with them first about the conditions of use.) If you participate in affiliate programs online, you can still use the cards to promote your affiliate links. Use the name of the subsidiary and the company name, use the "couple" or "associates" as its title and the URL of the page of the book or on the web where they have placed their links member as your web address. The fact that online affiliate programs does not mean you can not use offline methods of marketing to promote them. If you need to give cards to different kinds of prospects (for example, if you are a student looking for work), make business cards with just your name and contact information, and attach custom stickers in the back with information interest to each specific perspective. Include an email address information (eg [email protected]) found in auto-answer mode, which automatically triggers an email with all the information about your product, service or business. This will increase the effectiveness of your business card as it will give your prospect much more information than can fit on a card. Take good care of your business cards. Keep clean and crisp in a cardholder. Gift cards are not bent or damaged. Try to get a cardholder with two pockets. In this way, you can use one of your business cards and one for business cards you receive. Keep all business cards that get neatly organized in a diary. It will save time and provide a database of contacts with that building positive business relationships. Collect all the cards can be found, even if you do not need. Together, they will act as an "idea file" that will provide valuable tips you can use to design your business cards.