RC COLA ADVERTISEMENT: THE INTERESTING BIZARRE AND DISTINCTIVE CONCEPT OF THE BRAND
Stress over school works, personal matters, and job career. The pressure has beaten people in physical health and mental wellbeing. One way to free our mind from all of these problems is to find a comfort place and rest there for a while. People would probably look for a delicious snacks and open television and watch their favorite series. Have you ever experienced watching your favorite television series but the length of that series is shorter than the length of the advertisements shown? It feels irritating, right? However, some advertisements just really entertaining and engaging because of its quirky concept and/or idea.
There are numerous brands advertised through the help of different media including television. The companies are expecting to get their expected engagement from the viewers. However, the attention span of some audiences is not that long unless the concept put in the created advertisement is interesting and has the ability to capture the attention of the viewers. Creative people behind the different commercials we have seen must applied different codes and conventionsā āmay it be technical, visual or written. I just cannot deny that most of the advertisements nowadays are monotonous and unexcitingāconcepts are copied and repetitive. However, there is one advertisement captured my interest because of its distinctive and special concepts; it is weird but at the same time witty. I am talking about the advertisement of RC Cola.
I have seen the advertisement in December 2020 but RC Cola released it in late November 2020. The commercial went viral and trended on different online platforms. The advertisement shows how the boy confronted his mom because of the unusual thing in his back; four drinking glasses. And later, the mom revealed her little secret too which her head is actually a bottle of RC Cola. The film ended with family enjoying the RC Cola sipping into the boyās drinking glass filled with the motherās RC Cola.
After the impressive concept of RC Cola, they gained high engagement from the advertisement. A lot of netizens have expressed their views about the RC Colaās commercial; there were audiences felt terrified, amazed, surprised, and mixed emotions. Undeniably, the people behind this famous advertisement made a remarkable and engaging commercial. They have captured the attention of people, have evoked the emotion of viewers towards the film, and have promoted the product effectively and efficiently.
This kind of advertisement really helps people to at least forget their problems that have been bothering and stressing them.
Netizens and viewers know how really hard making this stuffs are. It is no easy to produce something without them pouring their knowledge and efforts to it. The idea to actual output of the advertisement is already amazing and applaudable.
Here are some of the few reasons of firms why they do Advertisements:
Ā· To persuade potential buyers
Ā· To promote the product
Ā· To increase brand awareness
Ā· To provide viewers knowledge about the brand and product
Company that prioritizes their target audiencesā preferences leads to a successful promotion.