LOLA NENA’S BAKERY: CAPTIVATED AND DROOL-INDUCED OVER THE SHOP’S BAKED GOODS
Grandparents are supportive, welcoming, and kind. They don’t let the day ends without serving mouthwatering foods to their family especially to their grandchildren. Undeniably, the most obvious reason why children are kindhearted is because they grew up with their Lolo and Lola along with parents.
Recently, video-sharing application Tiktok has been allowing users to upload variety contents that could help people have entertainment such as dance craze, pranks, funny or serious stints—the application is also very useful to entrepreneurs to promote their businesses.
Lola Nena’s Bakeshop is known for its drool-inducing and tempting baked goods including their famous doughnut and pichi-pichi. The shop is also renowned for its nice staffs and very inspiring story behind the success of Lola Nena’s Bakeshop. With the help of the short-form online application Tiktok, Lola Nena’s Bakeshop has grown their shop’s customer base. A lot of people have been searching for the nearest branch of the store in their location just to have the very delectable baked goods of Lola Nena’s. Filipino Tiktok users have been complementing the product because of its taste that lets you feel the care of our Grandmothers. The flavor really hits differently when the visual of the bread matches the taste of it because customers don’t really want to eat something appealing but horrible in taste. Good overall ratings and food reviews have helped Lola Nena’s to improve the store’s reputation and increase their sales.
Social Media Personality Nicole Caluag is famous for her “Ulam of the day,” fitness lifestyle, and other food related contents. Tiktok creator Nicole once posted about Lola Nena’s doughnuts, the video showed how she really feels satisfied with the baked goods. The video she uploaded on Tiktok has featured in every users “For You Page” and reached millions of users—most of these were actually her fans. Knowing that people are very curious in nature, an urge to try the baked goods arose. Aside from the fact that Lola Nena’s baked goods are really delectable which is the reason why they are able to foster customer’s loyalty, Nicole’s influence also impacts the purchasing behavior of the consumers.
The shop’s name “Lola Nena’s” is actually the name of the co-owner’s great-grandmother Nena Del Rosario Teotico. The business started in 2012 and likewise with other business, Lola Nena’s experienced struggles and later closed the shop just two months after their soft opening. Now, the shop is getting its recognition they worked hard for. Their touching and inspiring story proves that business struggles and challenges really come after you to provide lifetime lessons which make you wiser, better, and tougher.
We can’t deny how food really helps us to be happy and full. In this world, we are given a lot of options but among these options, only one will stand out and that surely would be our option in a crossroad of choices. In Philippines, Lola Nena’s has been one of many Filipinos choice as this bakery stood out among the rest—energy draws attention.
