#blinkbopbasics

you know her, the girl you'd love to hate but simply can't. she's got joie de vivre style and a rockstar boyfriend. with places to go and people to see, her glamorous cool is an endless source of inspiration. she's the it girl.

blinkbop's #1 best-selling it girl false eyelashes are an homage to all the it girls throughout the ages--the cara delevegne's, the kate moss's, the edie sedgwick's, the alexa chung's. we were especially inspired by holly golightly, the original it girl with the eternal coquettish twinkle. 

  our 'it' girl fake eyelashes are loved by beauty editors, makeup artists and girls about town for creating a gorgeous, wide-eyed effect that looks totally natural—yet still pops in snapshots.

while they may take a little more time to apply, individual fake eyelashes are a makeup artist’s secret weapon for creating gorgeous, insanely natural-looking fringe. place them along your upper (or lower) lash line to add a touch of oomph exactly where you want it—whether it’s just a little or a whole lot. here’s a step-by-step guide on how to apply blinkbop's new individualist individual fake lashes like a pro…

step 1: prepare lashes for lift-off... curl your natural lashes to give them some bend, followed by one pre-coat of mascara. this will help your real lashes blend seamlessly with your individual falsies.

step 2: grab & glue squeeze eyelash glue onto the back of your hand and use as a glue palette. using the pointed end of mehaz's double-sided eyelash applicator, grab one lash cluster from your set of falsies and lightly dip the end into a dot of glue.

step 3: apply individual fake lashes starting at the outer corners, apply individual falsies as close to your natural lash line as possible. allow it to dry for a few seconds, then continue to fill in as many lashes as you need.

step 4: put on the finishing touches after the glue dries and sets, brush lashes with a wand’s worth of mascara to ensure all the false and natural lashes blend beautifully without poking out. for the most natural look… apply a few sparingly to fill sparse areas between lashes.

for extra dramatic appeal… intensify by applying dense clusters along your lash line.

for a coquettish cat eye… add a couple clusters to outer corners.

brighten up your basic cat-eye by layering with an extra swipe of colorful eyeliner. dubbed the “double-lined eye,” the pop of color acts as a bold backdrop to your black eyeliner, making it purr even louder.

no matter how glamorous you may look, there’s nothing that puts a damper on your night quicker than heavy false eyelashes that weigh down on lids. (or worse, lash strips that poke—ouch!) not only are they incredibly uncomfortable, one slight misstep—accidentally rubbing your eye, dancing up a sweat storm or spilling tears—can result in embarrassing kinks, or worse, lifting & peeling at the corners. but that’s where blinkbop’s ultra lightweight falsies come in….

all of blinkbop’s fake eyelashes are carefully designed using premium featherweight fibers that won’t weigh you down. they’re also engineered with durable yet ultra-flexible lash bands that perfectly mold to the shape of your eye, so you have better control when applying. obviously some styles, by design, are lighter than others, but overall, blinkbop’s lightweight eyelashes are so airy and comfortable, you might even forget you have them on. 

here are a few pointers for ensuring the most comfortable wear:

-measure & trim. fit is crucial to comfort—a mere millimeter too long is the difference between all-day comfort and feeling like you have sand in your eye. to measure, hold the strip to your lash line—they should stop where your natural eyelashes end. if they’re too long, carefully trim the outer corners using cuticle scissors.

-nix glue gunk. if you’ve worn your fake eyelashes multiple times, chances are there may be glue buildup on the lash band. not only is it an instant giveaway that you’re rocking falsies, they add extra weight to your lashes. to remove, start at the center and gently peel buildup away from the strip, working your way to the outer corners. be very careful—you don’t want to mangle the lash band.

-follow your natural fringe. this may seem obvious, but apply fake eyelashes along your natural lash line—not closer toward your inner corners (which will poke your eye) or further out from where your natural lashes end (which look really fake). -flex the band. to ensure a perfect fit, “roll” the band a few times while you’re waiting for the glue to get tacky.  flex it back and forth, helping to create a curve for a more natural, effortless fit.