#blastmedia

NORTON SAINT-GOBAIN ABRASIVES Tool-Krib Offers Saint-Gobain’s Bonded, Coated and Superabrasives.

BLASTmedia is an agency that solves our client’s most significant marketing challenges through the strategic use of earned, owned and paid media. We are currently searching for a passionate, results-driven PR Account Executive with one to three years of prior work experience. This person will work on both B2C and B2B technology PR accounts. The ideal candidate is able to handle multiple projects at one time, has strong writing skills and has a strong attention to details.

  Account Executives are expected to:

-      Build relationships with existing and new clients as well as members of the media and analyst community

-      Contribute to creative, strategic and high-impact PR campaigns

-      Understand all aspects of the media relations process from initiating new contacts to ‘selling’ stories

-      Write and edit client materials (press releases, case studies, speaking & award submissions)

-      Thrive in a fast-paced environment

-      Have an ability to multi task, strong organizational skills and attention to detail

*BLASTmedia* is currently looking for a Paid Media Specialist to primarily work on social ad production, content creation, and audience interaction and engagement across a number of different social media platforms, including Facebook, YouTube (TrueView ads), LinkedIn, and Twitter. From targeting and creative strategy to campaign management and optimization, if it has to do with social ads, you will be involved.

The Paid Media Specialist is accountable for increasing inbound marketing leads through expanding our clients’ digital reach, brand awareness, and content development. This position requires the utilization of website traffic analysis tools and industry-standard PPC/advertising analysis tools to quantitatively provide recommendations that improve the marketing/advertising effort.

Job Responsibilities:

• Full-Scale Facebook Marketing Campaigns

• Google AdWords for Video (YouTube Advertising) 

• PPC/PPV Copywriting

• Search Engine Guidelines Knowledge

• Metrics and Analytics

The ideal candidate will have:

• Solid academic background, ideally in the Marketing, Business, Advertising, Communications, English, or related discipline and/or equivalent experience

• Experience in a digital marketing environment; digital media planner, buyer, or optimizer experience preferred

• Proven ability to work in a progressive, fast-paced environment meeting deadlines with a positive attitude and composed demeanor

• Must possess an advanced working knowledge of, a passion for, and experience in digital marketing and social networking, particularly involving YouTube, Facebook, Twitter, and LinkedIn; CMS website experience helpful

• Familiarity with ad serving technologies is a bonus (e.g. Facebook Power Editor, Google AdWords for Video, DFA, etc.)

• If you are Google AdWords certified, you will be at the top of our list!

*BLASTmedia* provides competitive wages, paid holidays, PTO, and benefits, including a 401(k) plan with discretionary employer match and bonus opportunities. Salary will be commensurate with experience. We provide our team a challenging, fun, and highly energetic work environment inclusive of a stocked fridge with sodas and snacks, and half-day Fridays during the summer months.

This is a full-time, permanent position. Candidates must be local to the Indianapolis /Fishers, IN area and available to interview in person. Telecommuting is not available for this position. No relocation assistance will be provided.

Driving back from BLAST & dinner with Philip’s fam.

Really. With the exception of Monday (first day at BLAST + fun times with the DeLong fam), the past few days have been difficult.

I'm quickly finding that things about IU that were merely obnoxious in previous years have become things that make me crazy. As in, actually pissed off. [Edited to delete a huge rant. I'll forget how distraught I was later and then wonder why I allowed myself to rant like a crazy person... yeah.]

Yesterday was a difficult day because it just seemed that everything kept going wrong. Small things, nothing major, but a lot of small things add up at the end of the day.

And actually... I was a little surprised by one of them. Apparently I had so much shoved in my backpack that it was coming open as I walked. An IU employee eventually stopped me to let me know I was literally dropping things as I walked. Thankfully, because of that kind employee, I managed to collect my WALLET and phone charger. My sweatshirt is gone. I just can't believe that none of my fellow students could be nice enough to let me know I was dropping things. 

There has been some fun stuff going on though! First and foremost, I'm obsessed with my internship at BLASTmedia (I called it BLAST above, just referencing them by their full name now) I've already written a couple blogs and started scheduling tweets and I'm super excited about getting to work there. They have some really cool clients, and I'm already learning from everyone. Very cool.

There are (surprisingly) a couple classes I'm excited about. The first is criminology. Everybody who follows me on Twitter knew I was obsessed with the Casey Anthony case. Combine that with my love of Investigation Discovery and I'm one happy girl in this class. I'm also excited about the class immediately following, a class on business strategy. It's going to be difficult (especially since we're required to speak, ahhh!) but I'm excited that the content is related to businesses that are actually prevalent today, like Disney and Apple.