We like it like that. Un plaisir de jouer au party de Noël pour le bureau montréalais de Dneg! . Feat: @alex.desjardins.54 @blaisemargail @chrs.vncnt @anthonypageot @rayvision_ @3rdmanfromtheleft @hichem.khalfa @izzy_g67 @kofrider514 @milla_thyme_official @lakesshiakiki @bboykrypto @vstephenong #billmahar @dneg @bainmathieu 📷: @jakeryanrussell . 🎺 @UrbSciBB hip-hop brass band with horns and megaphones. Hosts of the yearly Montreal Hip-Hop Parade. 🎤 Also check out: @UrbSciLC hosts #LeCypher hip-hop party every Thursday @bootleggerlauthentique 3481 St-Laurent. 🎶 All part of the @urbsci family. . 🎺 @UrbSciBB fanfare hip-hop avec cuivres et mégaphones. Animateurs de l’annuel Parade Hip-Hop de Montréal. 🎤 Aussi à voir: @UrbSciLC anime les jeudis soirs #LeCypher , party de hip-hop au @bootleggerlauthentique 3481 St-Laurent. 🎶 Tous partie de la famille @urbsci . . . . . #hiphop #rap #montreal #mtl #mtlblog #cultmtl #mtlshots #music #mobilemag #snobshots #complex #agameoftones #artofvisuals #way2ill #citykillerz #dailyhivemtl #somontreal #hypebeast #modernnotoriety #mtlprodigies #localcollective #montrealisawesome #mtlmoments #brassband #marchingband #parade (at Bain Mathieu) https://www.instagram.com/p/B56JvnYHrXF/?igshid=1w1mhmr222qou
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We’re not a ska band, but I understand the mixup given the ridiculous number of horns on stage in both genres. However the secret trick to determining we are not a ska band is the fact that we will never ever wear shorts on stage. . Feat: @vstephenong @alex.desjardins.54 @blaisemargail @chrs.vncnt @anthonypageot @rayvision_ @3rdmanfromtheleft @hichem.khalfa #billmahar @izzy_g67 @kofrider514 @milla_thyme_official @lakesshiakiki @bboykrypto @dneg @bainmathieu 📷: @jakeryanrussell . 🎺 @UrbSciBB hip-hop brass band with horns and megaphones. Hosts of the yearly Montreal Hip-Hop Parade. 🎤 Also check out: @UrbSciLC hosts #LeCypher hip-hop party every Thursday @bootleggerlauthentique 3481 St-Laurent. 🎶 All part of the @urbsci family. . 🎺 @UrbSciBB fanfare hip-hop avec cuivres et mégaphones. Animateurs de l’annuel Parade Hip-Hop de Montréal. 🎤 Aussi à voir: @UrbSciLC anime les jeudis soirs #LeCypher , party de hip-hop au @bootleggerlauthentique 3481 St-Laurent. 🎶 Tous partie de la famille @urbsci . . . . . #hiphop #rap #montreal #mtl #mtlblog #cultmtl #mtlshots #music #mobilemag #snobshots #complex #agameoftones #artofvisuals #way2ill #citykillerz #dailyhivemtl #somontreal #hypebeast #modernnotoriety #mtlprodigies #localcollective #montrealisawesome #mtlmoments #brassband #marchingband #parade (at Bain Mathieu) https://www.instagram.com/p/B56JstMnvhm/?igshid=nx3fgxq8nokc
Making an entrance at the Iridescent holiday party for the Montreal office of Dneg! . Feat: @milla_thyme_official @kofrider514 @alex.desjardins.54 @blaisemargail @chrs.vncnt @anthonypageot @rayvision_ @3rdmanfromtheleft @hichem.khalfa #billmahar @izzy_g67 @vstephenong @dneg @bainmathieu 📷: @littlemissteef . 🎺 @UrbSciBB hip-hop brass band with horns and megaphones. Hosts of the yearly Montreal Hip-Hop Parade. 🎤 Also check out: @UrbSciLC hosts #LeCypher hip-hop party every Thursday @bootleggerlauthentique 3481 St-Laurent. 🎶 All part of the @urbsci family. . 🎺 @UrbSciBB fanfare hip-hop avec cuivres et mégaphones. Animateurs de l’annuel Parade Hip-Hop de Montréal. 🎤 Aussi à voir: @UrbSciLC anime les jeudis soirs #LeCypher , party de hip-hop au @bootleggerlauthentique 3481 St-Laurent. 🎶 Tous partie de la famille @urbsci . . . . . #hiphop #rap #montreal #mtl #mtlblog #cultmtl #mtlshots #music #mobilemag #snobshots #complex #agameoftones #artofvisuals #way2ill #citykillerz #dailyhivemtl #somontreal #hypebeast #modernnotoriety #mtlprodigies #localcollective #montrealisawesome #mtlmoments #brassband #marchingband #parade (at Bain Mathieu) https://www.instagram.com/p/B56JrZ2H1F0/?igshid=15jerjc2pmg1q
I was watching Real Time with Bill Mahar the other night, and they brought up this ad above done by Cadillac, and it has gotten a mixed reaction.
My thoughts on it? Ugh.
Look, the general message is basically clear - hard work equals success. A great message, unless of course you think about all those people working extremely hard and still living a lower class life. But I digress. It was an attempt at motivating.
The ad has a few points that ruin it however.
The biggest problem is right off the bat - mocking or looking down your nose at the “other countries” that take all of August off, and take time to go to a cafe after work (WTF?).
Immediately, it starts as a “Americans don’t do this because we are the best” message, complete with listing a bunch of historical accomplishments as if nobody else does anything on this planet. The second problem is the most obvious one - the idea of materialistic things being the ultimate goal.
Really? Those extra 2 weeks that other countries have off is the difference between owning a nice house and car, and not owning them?
It is insane to think that there aren’t tons of people in this world (or even USA) with August off and who visit friends at cafes, who also live in a nice house and have a nice car. Or more importantly, are VERY HAPPY people!
When is the last time anyone saw a facebook post by a friend that said “Well, vacation time I guess… I’ll try to enjoy the beach and time with friends as best I can, but boy will I miss working”. No, most people seem to LOVE vacation or time away from work. Even people making a good living, if you can believe that!
America (or Cadillac anyway) seem to want to convince themselves that Americans love work and nobody is as driven as they are. Sure, some people are - and some are in every country. But the majority of people don’t WANT to work if vacation or time with family/friends is the other option.
Quality of life is what is being brought up in this debate. What makes someone happy? What is important to people? The USA are a country with overworked, underpaid people where there is a big gap between the poor and rich. When discussing the crime rates, gun violence, poor culture, and poor mental health, pretty much every expert and politician speak about the importance of family and parenting. Examples include having a great relationship with your kids and spending time with them, forgetting about the mad rush of daily life, and enjoy what you have before its gone. Slow the fuck down, basically, and recognize what is truly important in life.
This ad seems to want to focus on how important it is to work, work, work. Sure, we can’t assume this character ignores his family just because he is successful (he does, after all, high five his kid lounging on the couch)… but the message is “live your life driven by hard work”. To get materialistic success. Not everyone defines happiness this way. I dare say that the majority of people are happier when they aren’t working tirelessly… when they get to see their kids sporting events or concerts, or take their vacation time to see the world, or just camp by a lake, or relax on their porch.
But going back to the first point about mocking the countries that put more emphasis on, well, mental health and rest - I think the ad would have been OK if it just stuck to the “work hard, play hard” type message it sort of tried to achieve. But once you start it with a guy who comes off smug and arrogant, dismissing the things other countries find important in life, and bragging about the USA… the message gets lost thanks to the American chest pounding.
And I guarantee that when he mentions taking August off, the majority of Americans - rich and poor included - thought to themselves “Wait, people have the whole month off!? Can I live there!?”
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