#billlublin

One of the new business models attempting to gain ground is the show-for-free or show-for-fee model; Each one is driven by their desire to make money, regardless of their hyperbole about why they started the business. I have no problem with wanting to make money because that’s why the vast majority of people go to work or open businesses, and everyone has a variety of motivators that decide why…

In a recent Inman article, Robert Refkin made several claims about how the Clear Cooperation Rule violates the National Association of REALTORS Code of Ethics and state laws. He almost hit a home run by misstating the Code of Ethics requirements and using logical fallacies to support his arguments. I get that Mr. Refkin is inconvenienced by the Clear Cooperation rule and is using the industry’s…

With the Buyer agency coming to the forefront of discussions about real estate purchases, there’s been a lot of criticism about the amount of Commission earned by a real estate professional on a transaction. The claim is that agents are overpaid because the commissions on most properties are so generous. (There is an extra claim that this somehow impacts house prices but let’s not waste time on…

Photo by KATRIN BOLOVTSOVA on Pexels.com The NAR settlement of the Sitzer-Burnett case has created some furor, and the media is exploding with speculation about the industry’s changes. This speculation is fueled mainly by people who aren’t in the industry, who rely upon or regurgitate articles someone else not in the industry wrote or just speculation shaped by that individual’s narrow view of…

We’re Not Confused – Your Coach is Probably a Trainer!

Recently Brad Iman asked Laurie Weston Davis and I to participate in one of the “Provoke” panels at Inman Connect San Francisco. The Panel entitled “Why Coaches are Unnecessary” featured Laurie and I taking the position that Brokers, not coaches should be responsible for the success of the agents affiliated with their firms, and our two “opponents” were Samantha DeBianchi, and Becky Barrick ,…

Wne Your Social Marketing isn’t Social – or Marketing

cartoon courtesy of Tom Fishburn http://www.marketoonist.com

Back in the stone age (around 2006) social media platforms were new and exciting and exploding into the awareness of individuals and business communities alike. Now, 10 years later, Facebook, LinkedIn, and Twitterhave become a ubiquitous part of marketing, and an extension to broadcast media like newspapers, TV, and radio stations as…

6 Ways to Get Your Buyer’s Offer Accepted

image courtesy of uberof202 ff

Like most real estate salespeople, I started my career predominantly working with buyers. They were easier ti find, faster to get appointments with, and their shorter timeline meant I got paid quicker. Like most real estate sales people, I learned that representing buyers meant that achieving my client’s goals relied on working with the listing agent to get them the…