Baltimore's Billion Dollar Ghost Town
Is This A Multi-Billion Dollar Failure? ... With real estate values diminishing overnight, how can this area sustain growth during possibly the largest recession in US history? I only see one way forward... The merging of two "big game" industries.
In order to secure longevity, attracting tomorrow's client is crucial. Using the strategy of a singular approach is a grave mistake in this era. Instead, using an approach of duality, like the Medici Effect, can create a third opportunity for growth.
An example of marketing in this way would include merging two emerging "big game" industries that have no end in sight. I truly believe that given the location of this cool little area, merging AI tech companies and the cruise industry would significantly change the outcome of this now desolate investment.
Both industries have staying power, high flexibility, and endless growth potential. In conjuction with adding non-local retail from untraditional places not native to the local community, a unique cultural identity can be established, and therefore sought after by locals and travelers alike.
The closeness of the area to DC gives it a unique ability to attract top talent to a new eclectic district that will undoubtedly be working with some of the best and brightest talent. Access to unforgettable travel through the cruise industry and possibly a helicopter route straight to DC from the area will help to set this investment apart and build a thriving sustained community.