#bidstrategy

Choosing the right bid strategy for your Amazon PPC campaigns can make a huge difference in performance and profitability. Amazon offers Dynamic Bidding, Fixed Bids, and Rule-Based Bidding, each with unique advantages depending on your goals. Let’s break down how they work and when to use each one for the best results.

1. Dynamic Bidding: Adjusting to Win More Clicks

Amazon automatically adjusts your bids in real-time based on the likelihood of conversion.

🔹 Dynamic Bidding – Down Only

Amazon lowers your bid when it predicts a lower chance of conversion.

Helps save money by avoiding low-performing clicks.

🔹 Dynamic Bidding – Up and Down

Amazon increases bids when a conversion is likely and reduces bids when it’s not.

Ideal for high-performing products with solid conversion rates.

Best For: Sellers looking to maximize efficiency while maintaining automation.

2. Fixed Bids: Full Control Over Costs

With Fixed Bids, Amazon doesn’t adjust your bid—you pay exactly what you set, regardless of conversion likelihood.

✅ Pros:

More control over costs and spend.

Works well for consistent, established keywords.

❌ Cons:

Can lead to overspending on low-converting clicks.

Not as optimized as dynamic bidding.

Best For: Experienced advertisers who want full control over their PPC strategy.

3. Rule-Based Bidding: Automate Your Strategy

Rule-Based Bidding allows you to set conditions for bid adjustments based on specific metrics.

Example rules:

Increase bids when ACoS is low.

Decrease bids if CTR drops below a threshold.

Best For: Sellers who prefer custom automation and optimization based on performance data.

🏆 Which Amazon PPC Bid Strategy Should You Use?

🔹 Pro Tip: Test different strategies for various campaigns to see what works best for your products!

Final Thoughts