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#beyond usability

May 14, 2012

Companies that build digital products and services are engaging in a new level of competition; it's no longer good enough to deliver a usable product. Our designs must reach an aspirational vision that elevates the experience beyond mere usability.

http://www.cooper.com/journal/2012/05/elevating_the_brand_and_visual.html

#Product Design #Vision #Beyond Usability

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