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Can I send some love to @betterwriter ?! Luke is such an integral part to the jatp show and Luke blogs really are a big cornerstone to the jatp rpc as well, and farrah is a really talented luke ! What can I say ? She makes us a better writer <3
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❝ but this is the only thing that's made the last three years bearable. ❞
@betterwriter | meme
↪ ‘ i’m begging for you to take my hand ‘
“ will you chill ? i’m not gonna fall . “ she assures him for the third time now , though she has to admit the concerned look on his face is nothing short of adorable ----- she shakes it off . she climbs on , the ladder in front of her anything but sturdy . the piece of wood becomes more & more questionable with every step she takes but at least it’s not a long way up . all for carlos’s frisbee ----- she should’ve made him do it . but then again , they really do need a new ladder & she doesn’t want to be responsible for any broken limbs other than her own . “ oh ----- “ she mouths once she’s close enough to get the toy & makes the mistake to look down with it in hand . she could swear she hears a crack right then & there . “ okay --- okay , i need you , hold out your hand . “ crack ----- she nearly squeaks . “ luke ! “ oh , sure . now he hesitates .
Which headline style is best? Caps, or no caps?
Which headline style is best? Caps, or no caps?
Today, we deal with headline style, caps or not, the old bugaboo of it vs. they, and clichés.
Original headline
PETEDGE Announces launch of its new website for its Pet Professionals Grooming Supplies and Equipment business
Note the mixed use of some capital letters and some lower or sentence case. ‘Announces’ is capitalized for some unknown reason but ‘launch of its new website is not.’
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PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?
PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?
Original headline
Warner Bros. To Open First Ever Harry Potter Flagship Store In New York
Becomes…
Warner Bros. to Open Harry Potter Flagship Store in New York
‘It is usual that the opening of a flagship store marks the first development of a retail store portfolio within a luxury fashion retailer’s most important foreign markets.’ — Collins English Dictionary
‘First ever’ is…
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Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?
PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?
Original headline
Warner Bros. To Open First Ever Harry Potter Flagship Store In New York
Becomes…
Warner Bros. to Open Harry Potter Flagship Store in New York
‘It is usual that the opening of a flagship store marks the first development of a retail store portfolio within a luxury fashion retailer’s most important foreign markets.’ — Collins English Dictionary
‘First ever’ is…
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PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release
PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release
In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent. Let’s start with the headline as the first basic PR Tool. (If you think you’d like some comment on your own release, send me on at no cost @rotmanprwriter or use the contact form;…
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PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check
PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check
I’ve of course said this before but it always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.
Dates
Do not use dates in the form below: 31st and 3rd. It should be December 31, January 1 and December 3 in these two paragraphs.
For the seventh consecutive year, the TTC is…
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