Share info as well as conclusions... My virtual friend (he is real, don't get me wrong) +Mark Traphagen shares an aha moment we can all learn from. He points out here that +Jay Baer, as part of the +Wade Harman HOA interview show, helped him synthesize a concept that will make his and anyone's writing more sticky (my borrowed term, not theirs). If you write, add that extra element called the ...and Therefore part. Help the reader understand what it did for you, and that should help them better realize what it might do for them... puts the info in context. Below is a part of what Mark wrote up about this from his linked LinkedIn post below. ...go that one step further and ask yourself, "...and therefore?" If you can answer that for yourself and for your readers, you will create something that won't be as likely to go into the dumpster... === === #PostingTips #BetterQualityPosts #WritingTips ▼ Reshared Post From Mark Traphagen ▼ Creating Memorable Content with "...and therefore" I had a eureka moment during yesterday's interview with +Jay Baer. Something he said suddenly made clear to me why my most successful content was, well, successful. In this +LinkedIn Publisher post I explain the power of what Jay calls going from "this happened' to "...and therefore." (The live HOA with Jay was conducted by +Wade Harman for his Relationship Marketing Show, and can be viewed at Relationship Marketing- The Pretend Friends of Social Media. Thanks to Wade for inviting me to co-host this interview!) #contentmarketing #blogging #jaybaer #plusonly http://click-to-read-mo.re/p/6r6w
