Letās Bring Back Color
When seeing the colorful buildings commonly found in coastal communities, people say things like āthe street looks cheerful.ā
Psychologically, having positive associations to colors makes sense. A forest full of color means it is flourishing and full of resources for us humans.
Burano, Venice, Italy. Calle di Ghiando
In comparison, a modern building might get descriptions like āit looks sleekā or āit looks futuristic,ā but nothing to do with possitive associations. The buildings are almost completely restricted to greys, blacks, and whites, and tend to be boxy with a lot of sharp edges.
Calgary, Alberta(Canada)
They are the buildings that are common where I live, and in the winter when the sky is cloudy and snow covers the ground, the only color you might see are on advertisements. Itās a bleak grey nightmare, which is not ideal considering grey has a direct relationship with depression.
It is not just our building exteriors, either. Itās also clothes, interiors, and everyday objects that are losing color.
Graph 1 showing colors trends for objects, Graph 2 showing color trends for clothes
Can we reject the black, greys, and white trends and bring color back to our world?












