DESIGN :: Wrong for Hay - LDF13 Preview
Sebastian Wrong, founding member & former design director of Established & Sons and co-collaborator with artist Richard Woods with WRONG WOODS, will unveil WRONG for HAY with Danish design brand HAY during London Design Festival.
WRONG for HAY will debut furniture, lighting, textiles, glassware and ceramics – abiding by the Hay philosophy of ’good design at accessible prices.’ With Wrong steering the creative direction, the collection is set to feature new products from both emerging and established design names.
Among the collection are a ceramic range by Ian McIntyre, textile designs by Memphis group founding member Natalie Du Pasquier and fashion designer Bernhard Wilhelm; and the heralded production debut of the award-winning ‘The Wooden Shelf’ interlocking shelving by Lucien Gumy.
The interlocking wooden shelf by Swiss industrial design Gumy won the D3 award at imm Cologne last January – the system assembled without the use of tools, screws or glue.
We can be experimental and sophisticated but also pragmatic. It’s a platform for new work that celebrates London’s design culture.
wrongforhay.com // September 14 – 22, London Design Festival