B&O HISTORY. 1928. "The advertising war with Hellesens" USE HELLESENS BATTERIES AND AVOID BEING KILLED! "HUMILIATION"! IS WHAT HAPPENS WHEN THE BATTERIES ARE BURNED OUT. AVOID IS BY USING THE B&O ELIMINATOR! The largest Danish battery factory, Hellesens, found its sales being threatened by Bang & Olufsen's Eliminator (see previous post) and started a vicious campaign which warned against the dangers of linking radios up to mains electricity. Undaunted, young Bang & Olufsen responded with an equally hard-hitting attack on Hellesens' batteries. The strategy was successful: in 1928 Bang & Olufsen became Scandinavia's largest manufacturer of Eliminators. @bangolufsen #bangolufsen #bangandolufsen #beohistory #beosound #beolab #beovox #beolit #beosystem #vintageradio #danishadvertising #oldhifi #advertisinghistory #madeindenmark #scandidesign #artwork #1920s #roaring20s #artdeco #dansk https://www.instagram.com/p/CAcp-Txpxqk/?igshid=1g5g5421xg9zx
