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âAs Pure and Raw As It Can Getâ: The Pretty Recklessâs Going to Hell Turns 10
Taylor Momsen and Ben Phillips recall the tragedy-to-triumph story of the bandâs second studio LP, released on March 12, 2014
Taylor Momsen and The Pretty Reckless perform during the 2014 iHeartRadio Music Festival Village on September 20, 2014 in Las Vegas. (Credit: Isaac Brekken/Getty Images for iHeartMedia)
It was the best of times, it was the worst of timesâthe making of The Pretty Recklessâs Going to Hell, that is. As the bandâs second studio album celebrates its 10-year anniversary, frontwoman Taylor Momsen and guitarist Ben Phillips recall the epic and often heartbreaking journey of its creationâand surprising success, against the odds. âI think that itâs a story of triumph in a lot of ways,â Taylor says. âTo see it become so successful when that wasnât the intention is a little surreal, to say the least.âÂ
The triumph part is easy. Four years after their studio debut Light Me Up (âMake Me Wanna Dieâ its hit lead single) established them as a band of definitive talent, The Pretty Reckless set out to create an album that reflected their shared love for the same fiery soundâwith zero interest in topping anyoneâs charts. The result was Going to Hell, an album best described in any room as unapologetic. Untamed and gut-wrenching also apply, as well as thoughtful, deliberate, and empoweringâshowcased by Taylorâs fierce and flawless voice, one perfectly suited for hard rock ân roll.Â
For perspective, in 2014 the Frozen soundtrack boasted the longest-running No. 1 album, with Pharrell Williamsâ sticky, bop-along âHappyâ Billboardâs No. 1 song of the year. And then here comes Going to Hell, flame-throwing itself onto Billboardâs No. 5 spot upon its release. âWe melted Frozen,â Ben remarks, and he and Taylor break out in laughter.Â
Bassist Mark Damon, Taylor Momsen and the band on stage at Londonâd Brixton Academy on November 26, 2014. (Credit: Christie Goodwin/Redferns via Getty Images)
Clearly, the intention wasnât to create a commercial album, and Ben goes so far as to recall when he and producer Kato Khandwala first met Taylor and how authentically ânon-commercialâ she was.
âShe wanted to be Chris Cornell, and she didnât care about anything else,â Ben says. âWe donât even know what a hit is in this band.âÂ
As Ben recalls, Taylor and Kato met first, and it was established that Taylor âdidnât want to write songs for the record label or for [an] audience or for the whatever. She had songs that she wanted to write, and that meant that you had to be an artist about it. No one ever hears our records till theyâre mastered and finished. Thatâs the first thing. No one. Weâre not looking at the radio, weâre not looking at anything. We just create in the studio.â The 15/16-year-old Taylor that ignited Light Me Up wasnât the same as the 18/19-year-old Taylor behind Going to Hell. âSheâd stepped into maturity,â Ben says.
Going to Hell started with the best of intentions. Gone were the âchildish pretensionsâ and âa whole mess of music industry stuff we werenât expectingâ of their studio debut, according to Ben. Kato had put together a new studio for themâHoboken, New Jerseyâs Water Music Recording Studioâand they âworked on songs as they came, in a vacuum making our music and not knowing what anyone else was doing,â Ben says. Also present were bandmates Mark Damon on bass and Jamie Perkins on drums. Working as a unified, creative force, these were the best of times. But then, in October of 2012, Hurricane Sandy came and destroyed the studio. They relocated to Lake Hopatcong (also in New Jersey) to finish up.Â
âThereâs no songs on this for radio or anything,â Ben thought, at the time, and they were happy with what they believed to be an honest, authentically non-commercial album. Taylor agreed, definitively, remembering: âThis is not a hit record.â
Taylor and Ben before a live performance at Londonâs Electric Ballroom, March 24, 2014. (Credit: Rob Monk/Total Guitar Magazine/Future via Getty Images)
Ben refers to the album as a âdark record about Taylor removing herself from her childhood, growing out of her upbringingâŠidentifying with all her childhood mistakes and everything that she had done.â Aside from its obvious dark themes, the album was written in actual darkness, during the 2012 NYC blackout, Taylor sitting in her apartment surrounded by candles. âI was sitting in the freezing cold writing âGoing to Hell,â Taylor says, of the single that eventually became the theme of the entire project. Though they initially wanted âGoing to Hellâ to be the albumâs first single, they went with âHeaven Knows,â released on November 13, 2013, and it would become the bandâs first No. 1 on Billboardâs Mainstream Rock Songs chart. âMessed Up World (Fâd Up World)â and âFollow Me Downâ followed in chart-topping suit.
No one was more surprised than The Pretty Reckless. âWe never had any radio [play] in America, so we didnât even think that was a possibility,â Ben says. They clearly struck an unexpected chord. A âheavy and darkâ chord at that, according to Taylor. Going to Hell was already a hit.
Taylor and Ben attribute the artistic and unanticipated commercial success of Going to Hell to being a cohesive unit.Â
âPossibilities were endless⊠musically we were on the same page,â Taylor says. This, of course, included Kato who, according to both of them, was at his creative height on Going to Hell. Aside from Hurricane Sandy drowning their studio in six feet of sewage, and, in Taylorâs words other âdevastating outside forcesâ during the making of the album, Katoâs wife Lisa passed away at the end of the year. It was Lisa whoâd come into the studio with Q-Tips and, as Ben recalls, âcleaned every guitar from screw to screw for us, bringing them all back to life.â Going to Hell is dedicated to Lisa.Â
This devastating loss signaled a definite shift. In an attempt to help Kato through the tragedy of Lisaâs passing, they brought him back into the studio to work on the last single, âMessed Up World (Fâd Up World),â a song that Taylor says âsums up the whole thing.â Kato, their cherished collaborator who Ben referred to as âour best friend,â died in 2018 as the result of a motorcycle accident.Â
As Ben says, losing Kato meant trying to navigate future projects without him, moving forward: âWe had to rebuild and figure out how we were going to do this without him.âÂ
Taylor adds: â[Kato was] a conduit for our songwriting and our creativity. He got inside what Ben and I were writing and helped to make that vision come to life in a really deep and involved way.â Going to Hell, she continues, âchanged our lives. Even though we maybe didnât see it at the time, we certainly are feeling the effects of it to this day. First, it made us double down on our ethics. It gave us the confidence to go, âWeâre doing the right thing by doing it this way,â and continued us on the path that weâre still on.â
âItâs ups and downs, butâŠthatâs life,â Ben says.
âThatâs the life,â Taylor says. âItâs a perpetual, lifelong sacrifice to be a songwriter and to be true to yourself.â
From his 125th Street Harlem studio, photographer Danny Hastings, best known for his legendary hip-hop album covers (Enter the Wu-Tang: 36 Chambers, Eminemâs Slim Shady special edition, among others), shot a naked and painted Taylor over the course of 16 hours.Â
Determined to preserve authenticity, and inspired by the classics, Taylor and team were committed to capturing the Going to Hell cover image in its entirety on camera. That meant, the now-famed downward-pointing arrow/cross was painted on Taylor on site, a task that took time, but was well worth it, in the spirit of iconic covers of the past. As Taylor explains, the idea came from the famous 1996 Pink Floyd promo poster shot by Tony May featuring six naked women sitting by a pool, their backs painted with the bandâs cover art. (Eric Claptonâs E.C. Was Here and Pink Floydâs Wish You Were Here, where a man was actually lit on fire, served as further inspiration.)Â
âItâs kind of a homage to love, with a new take on it,â Taylor explains. âBecause the cross was something that I had drawn myself and come up with. I was like, âThis is the physical representation of this record to me, this is the symbol.ââ Visuals, she says, come naturally to her, âespecially when making music.â (She says she sees music visually, too.)Â
âI was drawing [the cross] while we were recording the record, and I was like, âWell, this is the logo, this is the symbol for this record and so letâs put it on my back and use sensuality and sexuality.â
An outtake from the Going to Hell photo shoot. (Credit: Danny Hastings)
The artist hired to apply the graphic on Taylor was familiar with the band, but not Taylor and her former acting career â in the beginning. âAs he was painting my nipples very detailed and itâs specifically my nippleâŠthatâs whatâs funny about thisâŠheâs leaning inâŠcreating every little speck and dot perfectly. He puts together that I was Cindy Lou Who [in 2000âs How the Grinch Stole Christmas], and this guy drops his paintbrush, starts spinning around the room, screaming, going, âI canât believe Iâm painting Cindy Lou Who!ââ Taylor says. It provided some âmuch-needed comic relief [for] this very serious project.âÂ
As to not distract from the music, Taylorâs face is intentionally not shown. They thought of every detail, including the redness under the right elbow. âItâs getting scorched by flames you canât see as Iâm reaching down to hell, being tugged,â Taylor says.
To achieve the final imageâTaylorâs body curved just so, arms forward in gentle balletic motionâthe inky graphic had to be painted perfectly and, according to Ben, she had to angle her body a certain way, to achieve, in Taylorâs words, âa piece of art.âÂ
The result is an astute personality test for any onlooker: Is the woman in the picture actually going to hell â or emerging from it?
âThis is me as pure and raw as it can get,â Taylor says. âKind of how I feel about this album.âÂ
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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