#belacci

Belacci is a blend of Italian meticulous craftsmanship on Indian textures and fabrics cut to create a fineness style statement. Every piece of art in our collection is handcrafted in India keeping in mind the latest styles, trends to suit every occasion and mood; be it work to party, casual brunch or a sensual get together. We design for every woman who dresses her attitude.  

The word “Belacci” drives from the Italian word “Bella,” meaning beautiful and reflects the brand’s motive to add beauty, glamour, and confidence in every woman’s life. Brand tagline “Because you are special” speaks about our belief in women empowerment and treating each one equally. Hence, Belacci has been established to resonate with the distinctive personalities of every woman present out there!

Our brand aims to create a fashion ecosystem that encourages inclusivity and equity. Belacci is targeted towards confident women from all walks of life and aspires to serve them with unique fashion apparel products. Each merchandise at Belacci is designed with utmost care and precision to accentuate their personality and bring out the very best in them. We wish to accompany women through their beautiful journey of life and cater to their everyday fashion needs.

We understand that every woman is different yet beautiful, and our fashion merchandises are crafted in accordance to that. Our product portfolio includes a myriad of fashion styles and silhouettes done in a range of colors and fabrics. From traditional wear to contemporary dresses, our brand has everything to suit each kind. We strive to create great value for our customers by offering designer products at affordable rates. Stylish, trendy, and unique is what describes Belacci’s products the best.

Our brand is deeply rooted in India and every inch of the garment is intricately handcrafted with an aspiration to make India globally proud. Our merchandise smells of the culturally rich Indian land each time it comes out of the wardrobe. Specialization is the secret to our superior quality and fashionable clothes because we do not hesitate to go that extra mile to source the best materials for our beloved customers.

Belacci proudly introduces itself as an ethical brand with a deep focus on fair trade and sustainability.

We deny all the myths associated with sustainable fashion and strive to prove it wrong by staying true to the environment and ourselves. We immensely respect our Mother Earth and believe in contributing to nature with every step that we take forward.

Belacci’s products are sustainable and ethically sourced. Furthermore, we continuously work towards reducing carbon footprints by strategizing our logistics and supply chain network.

Irrespective of whether you are an athlete or not, it is extremely important to be fit and regular exercising is the best way to do so. It not only changes your body but it also changes your mind, your attitude, and uplifts your mood. And it is only a misconception that one must exercise only when they wish to lose or gain weight. Working out is a way of life as it helps you rejuvenate, process things and is extremely important for your overall mental and physical well being.

Now that we are cooped inside our houses owing to the pandemic, many have started taking fitness and health more seriously. In case you thought you can only work out in gym, we have got you a complete guide to the best, no equipment exercises you can do at home.

Lower Body Exercises

At home workout for women is extremely important. Do 15-20 reps for each exercise. Take a 10 second rest before you move on to your next move.

Ø Bodyweight squats

These help increase strength in your leg muscles, improve hip mobility and eventually lead to the burning of calories.

Ø Walking lunges

Lunges improve core stability, strengthen your back, improve body balance, and help sculpt and tone your glutes.

Ø Side lunges

Side lunges improve your body balance, stability and strength. They target your inner and outer thighs.

Exercises for upper body

Many people want to learn how to workout at home because they wish to increase their stamina and strengthen their core by doing different upper body exercises.

Ø Push-ups

A great exercise for building strength in your upper body, pushups work the triceps, pectoral muscles, and shoulders. Begin with doing 10 pushups every day.

Ø Plank tap

The plank shoulder tap strengthens your core, arms, wrists and shoulders. It also helps to reduce lower back pain. Begin with 30 seconds of plank tap.

Exercise for full-body toning

Any form of workout at home is incomplete without going for a full body routine. Here is an at home workout that can do wonders to your physical and mental well being.

Ø Plank

This exercise strengthens your core, builds up strength in your arms, shoulders and wrists, heightens metabolism and improves overall balance of the body. Start with holding the plank for 15 seconds; try to do it twice during your workout.

Ø Jumping jacks

It’s a perfect cardio exercise. It uses oxygen to meet the energy demands and, therefore, results in the stimulation of your heart muscles. Start with doing 30 reps and two sets.

Remember to do some cool-down stretches after your workout. Post workout stretches help muscles to get back to the original length and reduces soreness. You can also experiment with different exercises by watching workout videos by fitness experts.

Sustainable fashion is a movement that promotes the production, manufacturing and sale of clothes, shoes and accessories in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. However, sustainable fashion is not just limited to the producers of fashion but also sustainable patterns of consumption and use, which necessitates shifts in individual attitudes and behavior.

According to the Green Designer Stella McCartney the future of fashion is ethical and circular. While we have a rich knowledge of sustainable and ethical fashion owing to the green changes in the fashion industry, the term Circular Fashion can be coined as re-routing of the traditional 'cradle to grave' journey for pieces of clothing, shoes or accessories.

The origin of the phrase – Circular Fashion

Brismar, owner of the consultancy firm Green Strategy, coined the term ‘Circular Fashion’back in June of 2014.

‘It can be defined, ‘ Dr Anna Brismar details, ‘as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.’

Circular fashion details out the fact that every part of the life span of a garment is cyclical – it starts with the designing of a garment and how much longevity and timelessness it has, then onto the materials and whether or not they are sustainable, before the making of the item – is its production fair and ethical; are workers and animals rights being upheld? Once the piece has become tired, it should be repaired or redesigned rather than being binned, rented, swapped or sold at second-hand. All this means less will be bought and less will leave impacting our planet.

Becoming a Circular Fashion Ally

REDUCE, RECYCLE AND REUSE

Fashion's current rate of growth is immense, with 114 billion items of clothing sold globally last year (that's 15 new garments each). Buying less (reducing) and re-wearing favorite items from the back of the wardrobe (reusing) will help in slow fashion, reducing overproduction and all the resulting issues.

Buying less should also mean buying better, and what's better than items that have already stood the test of time?

Local thrift stores are a great place to start, as you're killing two birds with one stone by keeping clothes from landfill and giving money to charity. They are often your cheapest option, and are the best at providing a wide range of sizing.

We are buying more clothes than ever before, but we are also keeping them half as long. By wearing one item of clothing for 9 months longer, aperson can actually reduce his or her carbon footprint by 30 percent. If you have a gorgeous item hanging in your wardrobe not getting enough outings, or an event coming up that you know will require a one-wear affair, then may we suggest renting?

Rental fashion is a great solution for lots of occasions when we risk ending up with unworn clothes lingering in our wardrobes, or if we really want to wear something we couldn’t justify or afford to buy.

There are also brands out there that already engage in circular practices.

Young brands like MaisonCléo, AVAVAV and Rave Review all use dead stock and left over materials for their creations, therefore extending the life of unwanted or over-produced fabrics that may otherwise have gone to landfill.

Belacci runs on fashion virtuoso to immerse in fashion that is versatile, sophisticated and lively. Our classic and vintage fashion style intersects the soul & style. Our entire women's clothing collection is unequivocal and categorical to understate our contemporary and vintage fashion.

We work to create value beyond profit, putting people and the environment at the center of our decision-making, and always striving to do and be better. Sustainability is not just a trend for us it’s our belief and taking responsibility and protecting our environment is not an option but an obligation for us. Therefore, we focus on using sustainable & Eco-friendly material.

Circular fashion looks to disrupt that linear trajectory, keeping clothing and materials in use through recycling, repurposing and re-wearing, avoiding where possible making completely 'new' products and reducing the amount of ecologically harmful waste.

Circular fashion means designing out waste. Products that can naturally break down without causing harm or that can be disassembled and recreated, or recycled without losing quality, so that we are only working with what we have already.

From farmland to fashionpeneur. Born and raised in small town of Uttar Pradesh, northern province of India, Dushyant Singh completed his Masters of Business in 1999. After his journey of over 15 years, with the top-notch International brands like Victoria’s Secret, Aldo, Metro Cash & Carry, Aditya Birla Group in India and Middle East Asia markets in various strategic and leadership positions. He felt the need of ethical trade and sustainability in the field of retail fashion. October 2019, he started his entrepreneur journey with the launch of Belacci, a premium women’s clothing brand strongly rooted to sustainability. Belacci is a blend of Italian meticulous craftsmanship on Indian textures and fabrics cut to create a fineness style statement. Every piece of art in the collection is handcrafted in India keeping in mind the latest styles, trends to suit every occasion and mood, be it work to party, casual brunch or a sensual get together.

At Belacci they follow strong Ethical Trade code of conduct. The business partners, service providers, suppliers, manufactures who do not agree to the ethical trade code of conduct are not on-boarded. It takes a lot of sweat and time to produce clothes as many people are involved in this long process. Belacci considers and understands its responsibility to make sure that every single one of them work under fair conditions. No matter if they are a cotton farmer, a sewer, a designer or a service provider.

"We work to create value beyond profit, putting people and the environment at the center of decision-making and always striving to do and be better. We are far from perfect. We just want to do the right thing. Step by step, every day." - Dushyant Singh

Ethical trade will never be out of fashion. There is massive shift in customer choices. The fashion industry has historically relied on exploitative, unsustainable and unethical labor practices in order to sell clothes — but if recent trends are any indication, it won’t for much longer. Over the last several years, the industry has entered a remarkable period of upheaval, with major and small fashion brands alike ditching traditional methods of production in favor of Eco-friendly and cruelty-free alternatives. It’s a welcome, long-overdue development, and it’s showing no signs of slowing down.

Apart from the above the increase in penetration of smartphones is fueling the digitization at fastest ever pace. 5 years from here entire shopping landscape is going to change, online shopping will dominate and will become an integral part of shopping life cycle.

Having done lots of brain storming with friends and colleagues from the industry for months. Market researches and studies, trends and shift in consumer behaviors. Alignment of resources is the area where he has worked extensively. Before foraying into the venture, he analyzed the current problems in the industry globally. He considers himself fortunate enough to be surrounded with the best of brains from industry who helped in conceiving the concept of Belacci with their valuable inputs and continue mentoring the brand even now. Lots of volunteers, students from various top Indian and international institutes, fashion enthusiasts are working tirelessly and passionately for success of brand. www.Belacci.in is a team of over 50 – young, vibrant, passionate human race

Talking about challenges the biggest one of them faced till date was to convince suppliers, service providers, manufacturers on our Ethical Trade code of conduct. For many it was a new thing. But there were people who came forward, appreciate the efforts and supported the endeavor.

At present Belacci is at nascent stage of operations. getting lots of encouragement and positive feedback. It is continuously seeing upward trends in the revenue and customer base.

Dushyant has invested from his savings to kick start the operations and have got support from investors. Brand is actively looking at more investors to fuel the growth and expansion

His vision is to establish Belacci as most preferred women’s fashion brand in Middle east, South east Asia, India and beyond. Caring for customers and the world we all share. He says we are not here to sell our clothes, but to make our customers feel confident, sophisticated and forever young.

As slow fashion is getting more and more attention of the fashion conscious consumers, the number of people switching to exclusively handmade garments is growing. As a Fashion shopper, we are familiar with the term Handmade. This familiarity increases if you are part of the sustainable fashion community because in this circle, the tag represents more than just a higher price. It additionally stands for care, durability and a commitment to the environment.

So what does it mean for a piece of clothing to be handmade, rather than machine made? And in an age of exacting 3D printing, computer modeling, laser cutting, and ultrasonic welding, is one really more valuable than the other?

Symbolic of its name and exclusivity, handmade pieces are products made or created manually. As debated to machine made pieces, handmade items are products of artisanship and craftsmanship: The subtle art of working gently and slowly with one’s own hands. This way of producing is not only good for the designs and aesthetics but also to the environment. Slow fashion is one of the pillars of sustainable and ethical fashion as consumers are called on daily to buy more of handmade items rather than fast fashion products.

Due to the machine mass production and its consequent rock bottom prices, true artisanship in the fashion industry seems to be dying out. In most cases, true artisans are already well past their prime. As slow fashion is considered to be one of the bases of sustainable fashion, it is true to infer that artisanship is valuable to the future of fashion industry.

Artisanship implies that a brand is working directly with its makers to provide meaningful and sustainable work, preserving heritage craft traditions that would otherwise become obsolete, and compensating and treating its workers fairly. The amount of work that goes into embroidering and embellishing garments by hands in the fashion industry along with the level of consistency is incredible. It is important that efforts to rekindle its dying embers and develop its art should be consistent as well as deliberate. Put differently, we cannot afford to leave the mastery of this craft to chance. It should mean more to us than some product you stumble upon in an obscure village on a trip to some third world country or the other.

Belacci is a blend of Italian meticulous craftsmanship on Indian textures and fabrics cut to create a fineness style statement. Every piece of art in our collection is handcrafted in India keeping in mind the latest styles. We believe Ethical trade is never out of fashion. It takes a lot of sweat and time to produce clothes as many people are involved in this long process. It is our responsibility to make sure that every single one of them works under fair conditions. No matter if they are a cotton farmer, a sewer, a designer or a service provider - Team Belacci

Preserving and Nurturing the True Artisan-ship

If you are reading this blog post, we assume that you, too, care about preserving the art and craft of fashion design. We believe it is our job to prepare you for many aspects of the fashion world, including the type of couture methods.

The Economic Essence

A simple yet powerful step is to make sure that the handcrafted fashion products are economically viable. Buyers should actually demand for these products so that artisans can continue to produce them. If the profits they make from sales exceed their costs, then this would be an indication that their final products was worth more to the consumers than the factors of production that went into their creation. The sales income is the means to sustain the business. Any other profits they make are simply the means to expand their trade.

Business Training

The next step is to equip the new generation of artisans with modern business skills. Many ethical artisanal brands have sprung up in recent times but somehow, they only seem to be seen when an eco-lifestyle company launches in a developed country while selling products handmade. Teaching them modern business skills will enable the artisans and their families to explore these global opportunities for themselves and will enable them to build their crafts into world business brands.

Acknowledging the Traditions of Old Age Art

The ultimate step is to ensure that the coming generation appreciates the art. It is important to pass on to our children that artisanship isn’t synonymous with poverty and pity. The Akwete weaving for instance, has survived because from childhood, women are initiated into the intricacies of the art and use their skills creates sustainable livelihoods for themselves and their community. During holidays and after school hours, young girls literally learn at their mothers’ feet because the community recognizes this as the best way to preserve its heritage and empower the next generation of women.

Follow Belacci on Instagram - https://www.instagram.com/belacci.in/

The word “Belacci” has been adopted from the Italian word “Bella,” meaning beautiful and reflects the brand’s motive to add beauty, glamour, and confidence in every woman’s life.

Our tagline“Because you are special” speaks about our belief in women empowerment and treating each one equally. Hence, Belacci has been established to resonate with the distinctive personalities of every woman present out there!

Our brand aims to create a fashion ecosystem that encourages inclusivity and equity. Belacci is targeted towards confident women from all walks of life and aspires to serve them with unique fashion apparel products. Each merchandise at Belacci is designed with utmost care and precision to accentuate their personality and bring out the very best in them. We wish to accompany women through their beautiful journey of life and cater to their everyday fashion needs.

We understand that every woman is different yet beautiful, and our fashion merchandises are crafted in accordance to that. Our product portfolio includes a myriad of fashion styles and silhouettes done in a range of colours and fabrics. From traditional wear to contemporary dresses, our brand has everything to suit each kind. We strive to create great value for our customers by offering designer products at affordable rates.

Stylish, trendy, and unique is what describes Belacci's products the best.

Our brand is deeply rooted in India and every inch of the garment is intricately handcrafted with an aspiration to make India globally proud. Our merchandise smells of the culturally rich Indian land each time it comes out of the wardrobe. Specialization is the secret to our superior quality and fashionable clothes because we do not hesitate to go that extra mile to source the best materials for our beloved customers.

BELACCI proudly introduces itself as an ethical brand with a deep focus on fair trade and sustainability. We deny all the myths associated with sustainable fashion and strive to prove it wrong by staying true to the environment and ourselves. We immensely respect our Mother Earth and believe in contributing to nature with every step that we take forward. Belacci’s products are 100% eco-friendly and ethically sourced. Furthermore, we continuously work towards reducing carbon footprints by strategizing our logistics and supply chain network.