#beginner sales

Back to Basics – Part 4 // Sales Conversion: Not your typical “5 steps to more sales” post.

For the last handful of months we’ve been discussing marketing as a function of the conventional “sales process” – starting with lead generation, lead capture and lead nurturing. As per the steps in the process I described a few months ago, the next stage is “conversion.”

Conversion being the actual buying/selling of your product/service – i.e. the part where your lead becomes an actual customer…