What Top Hotel Owners Do When the Off-Season Hits Their P&L

#HotelMarketing #BeatTheCompetition #Bezla Bezla.com

No matter where you are on your hotel revenue journey, Bezla can help you go further.

Bezla.com LLC

Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla

Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103

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Hello, I'm Paul from Bezla.

It's so predictable that you could set your watch by it: as soon as summer comes, people flock to warmer climates and their beach resorts. Conversely, in the cooler months, guests head north to experience winter scenes and hit the slopes.

Attracting guests off-peak is no easy task for hoteliers, and it can damage their bottom lines for lengthy periods. In this episode, I'm going to look at boosting resort revenue in the off-season.

The endeavor to secure the all-important weekend visits in the off-season that regularly bring bursts of revenue can prove elusive. To fill these voids and ramp up business, some resorts have turned to a unique amenity: indoor water parks. Unless you run a hotel close to one of the major theme parks, adding a water park for additional off-peak and weekend traffic sounds like an unnecessary and even cumbersome undertaking (not to mention expensive).

But I spoke recently with the creative director of a design-and-build company that dreams up and constructs water parks. He told me he has seen clients reap huge benefits from investing in this family-oriented amenity. "When the amenities added are aimed at a family demographic, there is a definite uptick in weekend stays," he told me. "That particular investment can yield the most bang for your buck." However, the whole family's demographics can be a tough challenge to meet. He concedes, "A 7-year-old and a 17-year-old have entirely different interests." But with decades of experience in amusement parks, is firm has discovered that one unifying factor can engage all ages for an extended period of time – you guessed, water. 

The company found that resorts can efficiently market to guests who usually avoid a getaway by promising a variety of water-based activities. Their clients span the country, and their water parks are open year-round. They're proving that a hotel with a water park can drive revenue throughout all four seasons.

If you've got a particularly seasonal facility, being able to take over not just the shoulder seasons but also the entire summer months makes a lot of sense. As ground costs increase, you need to find ways to keep existing guests on the property and attract new visitors. Building upon off-peak and weekend business, additional opportunities exist to drive revenue through indoor water parks. 

For instance, the amenity can add value to the convention business, as leading with a water park package can encourage businesspeople to make a family trip out of a convention, extending both the length of their stay and the number of visitors. And don't disregard the opportunities that water parks can open up for day-pass revenue. It may not be the kind of business that always puts heads in beds, but it does drive retail business within the hotel and provides a valuable boost to the food and beverage sector by keeping guests on-site instead of venturing into the surrounding area.

For hoteliers interested in pursuing such a unique amenity, making the project a group effort is key to its success. It's important that in initial meetings, all departments should be represented operations, maintenance, guest relations, construction, finance, and the like. Each has a different opinion on how a project should come together, and sometimes, not all of those voices are heard. And don't forget to take into consideration the most important group - the guests themselves. Conduct surveys with actual and prospective customers for real-time feedback on ideas.

The process typically takes 12 to 15 months from start to finish, depending on the project's scale. From the pre-planning to the approvals process, some may become discouraged by such a sizable expansion, but if you stick with it, it will pay dividends.

Increase Corporate Room Revenue with Smart Hotel Gadgets | Hotel Marketing

#HotelMarketing #BeatTheCompetition #Bezla Bezla.com

No matter where you are on your hotel revenue journey, Bezla can help you go further.

Bezla.com LLC

Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla

Phone: +1–888–999–8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103

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Hello, I’m Paul from Bezla

Hoteliers quickly pick up on new technology that improves operations and serves guests. Technology can also be used to help hotels stand out from the competition. Once-special features like free Wi-Fi and on-demand TV have become commonplace amenities, but there are still plenty of ways hotels can use technology to engage guests and enhance their stays.

Providing rooms with the latest tech gadgets and placing those gadgets directly into guests’ hands can make any hotel seem cutting-edge, so today, I’m going to look at five gadgets to do just that.

1. Smart Mirrors

These can impress even the most tech-savvy guests. Like a standard bathroom mirror, smart mirrors incorporate touch-screen technology, allowing guests to check email, social media feeds, headlines, sports scores, weather forecasts, and more as they prepare for their day. 

Another bathroom option is the TV mirror. A hidden television appears in the mirror at the push of a button, allowing guests to catch up on news and sports highlights or enjoy their favorite show.

2. Tablet Controls

Tablets are no longer new innovations and are unlikely to impress guests. But a tablet-controlled hotel room certainly could. Some hotels are now using tablets to allow their guests to control all aspects of their visit. 

Tablets can come loaded with apps that provide amenities, including:

 scheduling spa services, 

 making restaurant reservations, 

 asking questions of the concierge, 

 or booking airport transfers. 

In some rooms, tablets control all room technology, allowing guests to control lighting and window blinds, the TV, and room temperature.

3. Virtual Reality

Virtual reality is big news in the tech world. Virtual reality headsets are becoming widely available, and people are keen to try them. 

Hotels can use this technology to engage guests in various ways.

VR headsets loaded with videos of local attractions and experiences could help guests to plan their itineraries. They could be loaned to guests for entertainment purposes. Headsets can be placed in lobbies for guests to watch videos or explore VR apps. Some hotels are equipping fitness rooms with VR headsets, allowing guests to take a virtual run or bike ride through various local landscapes.

4. RFID

Radio-frequency identification (RFID) is another technology hotels use to enhance guest experiences. It uses wireless data transfer. Key fobs with RFID tags can provide hotel staff with information about a guest as he or she approaches. RFID tags on room service carts notify staff that the cart is ready for removal when guests return it to the hallway.

5. Robots

Futuristic? Farfetched? Several high-end hotels have already hired robots. Robots are not just a gimmick to entertain hotel guests with a sense of the novel; they can also play a practical role. Robots with touch-screen displays can provide guests with directions or restaurant information. 

Robots can perform room-service duties by delivering items like toothbrushes or extra towels to guests’ rooms on request. Guests will also enjoy the photo opportunities and playful interactions that robots offer.

Bonus: Gadget Library

Though not particularly attention-grabbing, one thing hotels could do to satisfy guests’ tech needs is to create a library of gadgets guests can use during their stay.

Providing a range of laptops, tablets, eReaders, and digital cameras, as well as an assortment of charging cords, can be a great way to accommodate guests who accidentally leave a device behind or those who prefer to travel light.

A hotel well-equipped with technology can wow even the most hard-to-impress guests, making their stay stand out as a travel experience. Gadgets used to engage guests in the hotel experience can be much more than just a novelty; the best gadgets can enhance and enrich guests’ experiences and help build loyalty to your hotel.

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Unlocking the Hotel Booking Habits of Frequent Business Travelers | Hotel Marketing

#HotelMarketing #BeatTheCompetition #Bezla Bezla.com

No matter where you are on your hotel revenue journey, Bezla can help you go further.

Bezla.com LLC

Bezla.com LLC

Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla

Phone: +1–888–999–8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103

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In an era where the internet floods travelers with a deluge of information at the point of purchase, discerning the most effective strategies for hotel marketing has never been more crucial. Paul from Bezla highlights the pivotal role of pricing and positioning in today's social media-driven marketplace, where business travelers, a notably valuable demographic for hotels, navigate through ratings, reviews, price points, brand names, and TripAdvisor rankings to make their accommodation choices.

The Power of Informed Pricing Strategies Understanding consumer behavior at the point of purchase is essential for hotel managers aiming to craft more profitable pricing and positioning strategies. A recent study conducted by recruiting a panel of business travelers, who travel at least six times a year, shed light on the significance of various factors influencing their booking decisions. The study's findings underscore the importance of price, brand reputation, and user-generated content in shaping value perceptions and purchase decisions among business travelers.

The Influence of Reviews and Loyalty Programs Contrary to the belief that frequent business travelers might be less swayed by reviews due to their extensive hotel stay experiences, the study revealed that reviews, particularly those offering descriptive experiences rather than purely emotional reactions, play a critical role in their decision-making process. Interestingly, while loyalty program membership emerged as a highly influential factor, surpassing even brand familiarity to some extent, it was the sentiment expressed in reviews that held the most sway over their choices.

Price Sensitivity Among Business Travelers The study challenges the notion that business travelers are indifferent to pricing, demonstrating that they are indeed responsive to deals and the lowest prices offered. However, it's not just any low price that captures their attention; it must be the lowest in the market. This sensitivity to pricing, coupled with the impact of negative reviews, suggests that hotels can attract business travelers by offering the most competitive rates, provided their reputation remains untarnished.

Strategic Implications for Hotel Marketing For hotel marketers, these insights highlight the necessity of a multifaceted approach that not only leverages robust loyalty programs but also maintains a keen eye on the competitive pricing landscape and the hotel's online reputation. In a market where frequent travelers often juggle multiple loyalty program memberships, standing out requires more than just a compelling loyalty scheme; it demands an optimal blend of competitive pricing, a strong brand reputation, and an appealing loyalty program.

In conclusion, the intricate dynamics of hotel pricing and positioning in the age of social media and online reviews call for a nuanced understanding of consumer behavior, particularly among business travelers. As Bezla continues to navigate these complexities, offering tailored hotel marketing solutions, their insights serve as a valuable resource for hoteliers striving to optimize their strategies in this competitive landscape. For more on how Bezla can assist in enhancing your hotel's market position, visit Bezla's website or contact us at +1-888-999-8086.

Enhance Hotel NOI by Optimizing Electricity and Water Usage | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com

No matter where you are on your hotel revenue journey, Bezla can help you go further.

Bezla.com LLC

Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla

Phone:  +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - - Enhance Hotel NOI by Optimizing Electricity and Water Usage | Hotel Marketing The energy cost is next to the highest expense in the hotel industry, accumulating 6% of the operating cost. Over the years, factors such as global events, climate change, higher price of energy in the world market, and threat of terrorism activities lead to the surge of energy cost. In hotel industry, the higher the room occupancy rate, the more money the hotelier can get. However, the prices of running an occupied hotel must be considered, especially regarding energy and water usage. Higher power and water usage costs will significantly impact the property's revenue. So, here are the tips you can do as a hotelier to improve your revenue without cutting your capital investment.

First, identify areas where water and energy savings are feasible within your property. You can ask your housekeepers and front desk agents to provide the details to identify these areas. Second, make a threshold. Compare your present and previous energy and water bills to see if there are significant differences. If you notice a considerable difference, perform an inquiry to determine the cause. A simple water pipe leakage in the toilet or even on the showerhead of multiple rooms for more than a 100-room hotel will significantly increase your water bill if remain unrepaired. Aside from the record of your water and energy bills, you can also use the audits you can obtain from your local utility company. You can freely ask for these audits from them.

Consequently, understanding the data of your energy and water usage takes a lot of work. Ask for help for free from your provider through their area manager or representative to give you the details of the information you need, especially on what you need to change and won't. In addition, your water and energy provider can give you a comprehensive assessment of your property's consumption, so take advantage of these, too, for you to have a concrete view of your goal of saving energy and water usage.

Another thing you can do to save water and energy consumption on your property is to use the rebates and incentives provided when you upgrade your heating, ventilation, and air conditioning. Local utility providers offer incentives and rebates when consumers can consume within the minimum or bracket where these perks fall. Furthermore, there is energy saver equipment that you can install on your property, for instance, LED lighting, toilets, shower heads that consume less water, and other cost-efficient equipment.

To successfully save your property's water and energy consumption costs, you must train your personnel, especially your housekeepers, to use the equipment and technology you installed within your property. Ensure that every housekeeper you have mastered the dos and don'ts of these amenities and equipment since they are your front line in achieving your goal of saving more water and energy to improve your return on investment significantly; otherwise, you'll be back to square one if you failed to train them well.

The last thing you can do to achieve this goal of minimizing your water and energy usage and maximizing your profit margin is to measure your performance correctly and religiously. Consider every variable, especially those that have a higher impact on your ROI. Do these tips, and indeed, you can have the ROI you've expected.

Purchasing a Hotel With SBA Loan | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com

No matter where you are on your hotel revenue journey, Bezla can help you go further.

Bezla.com LLC

Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla

Phone:  +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - -

The U.S. Small Business Administration (SBA), institutionalized in 1953, is a government agency that provides aid to small businesses and entrepreneurs. Its goal is to help small business owners and entrepreneurs chase their "American dreams." The agency's primary activity revolves around the three Cs - Capital, Contracts, and Counseling. Banks, credit unions, and other lenders partnered with the SBA are avenues to process SBA loans. It is widely available since every U.S. state has at least one SBA office. Annually, thousands of entrepreneurs utilize SBA loans to jumpstart their businesses.

Among the various kinds of finance available to tiny ventures, SBA loans are one of the most advantageous repayment conditions today. In this regard, it is more challenging to qualify for eligibility compared to other financial commodities most commercial banks offer. However, it is still best to explore first all your available options before committing to a crucial financial decision.

The SBA performs multiple loan programs and collaborates with verified lenders nationwide to provide businesses with the financial assistance they need to catapult their ventures.

To start, let us first define what an SBA loan is. As the name suggests, SBA loans are a business debt structure regulated by either the SBA itself or a constituent of its approved private lenders. Some SBA loans may offer fixed denominations at specified interest rates over an agreed repayment period, which is handy for different expenditures. Some SBA loans assist businesses in their specific purchases, like commercial real estate. Understanding financing specificities available through SBA could make a difference, making it easier for customers to apply for suitable financing structures for their business.

For many first-time hotel buyers and owners, SBA loans have been their primary source when investing in mid-tier suburban properties and other assets. Acquiring such loans can be tedious and demanding unless the borrowers have sorted things out ahead of time. A long list of government regulations and lending guidelines to follow is already a given for acquiring conventional loans, in addition to the SBA's 400-page rulebook, which suggests the necessity of patience and preparation for the borrowers. Note that borrowers must fulfill all the requirements for acquiring an SBA loan; otherwise, the process will be even more complicated.

The hotel's ownership structure is one of the primary variables the SBA will dive into. In contrast to the SBA loan, a conventional loan pays minimal regard toward the specification of minority partners or the fraction of ownership they possess. As mentioned, SBA will investigate the borrower's ownership percentage and other particulars, like the borrower's role in the organization, for every minority partner.

Applying for SBA loans may seem intimidating, but all these difficulties, once surpassed, will all payoff. For hoteliers, it is crucial to heed the expertise of a lender well-versed with both SBA and the hotel industry. The SBA and bankers sometimes need to be more knowledgeable about the nuanced details within the hotel industry, thus, needing an expert's perspective. Banks may have a surplus of available resources - allocating these funds will be challenging without a knowledgeable borrower possessing a profound understanding of their financial data, which is crucial in acquiring these loans.

Around 1.5 to 2 million dollars is the most common value an average hotel can acquire in the region. For that amount, detailed financial data will elevate a hotel's chances of obtaining such a loan. Not every hotelier resorts to SBA loans; some are not qualified, while others are not interested. Conventional loans will always be an alternative for hotel owners, especially today, where it is easier to apply for such a loan than in the past. The market at this age has been more supportive and lenient towards different ventures, and more financial resources are now available for new constructions and renovations.