#beaconstac

With the latest Android 8 update, all smartphones using that software will be able to scan QR codes without an additional app for doing  so. it is now a native feature embedded in the software and can allow scanning of QR codes just by opening the camera and focusing it on the QR code. Android 7 and lower require an app. Android 8 and higher can even use Google Lens.

Real estate is one such business that is heavily consumer dependent. The traditional way of marketing has been in application in  the field of real estate, only to have been succeeded by the ways of digital marketing. Real estate agents now leave no social media nor any form of communication with the audience untapped. Besides that, there are methods of combining marketing strategies with digital marketing in ways that have been psychologically proven to cause a shift in response in the audience.

QR codes can be tracked to show insights about time, location, date and device OS used to scan the code. These trackable QR Codes are dynamic QR codes associated with URL. These are a huge shift from traditional marketing which only involved interacting with customers and hoping they would make the first move. In this case, the brand can figure out which of their campaigns are performing well and which require fine tuning.

Dynamic QR codes are QR codes which are editable in real time with Beaconstac’s intuitive QR code solution. Not only can you update small details, but you can also change the entire URL and avoid pesky 404 errors. Dynamic QR codes    mean that you no longer need to reprint the QR code. Beaconstac’s solution also allows you to convert potential    leads who have scanned the QR code but have not taken any action yet with online retargeting on Google and Facebook.

On an average, the most number of ‘near me’ searches on Google were from Mobile devices and as such, most of the  customers who did search, ended up going to the nearest shop, restaurant or cafe or the subject they searched for. With such a high turnout, the influence of location on a customers mind is evident. Hence, a marketing strategy that depends on the same is also an evident strategy for success.

With big brands having changed the way retail marketing occurs,smaller brands need to understand the ideas of the e commerce world and how it has brought about a huge change in the ways of marketing. With this guide, businesses can understand the impact of ecommerce and understand the several ways they can overcome the same.

Proximity marketing or hyperlocal marketing is an effective way of targeting customers at the right time and place, hence possible converting them into potential leads. It works with the idea that customers who are nearer to the venue have more chances of walking in and actually making a purchase than the ones who are not.

QR codes have been around for long now, and with time, the scope of their functionality has only broadened. So much so, that if used correctly, they can act as a great tool for reducing workplace stress and making your life, a tad simpler.