#beacon application development

Beacon technology solution has been very popular and useful technology nowadays. Beacons are low in cost, yet they serve advanced applications in many industries. Today, Beacons are used in various applications, retail being an important one. Beacon technology solution emerged in 2013, but it has become very famous in a very small span of time. There are many applications provided by a Beacon app development company but retail has literally transformed the way businesses and institutions can influence their target audience. So, let us see in details about these applications.

Applications of Beacon technology solution in the retail industry:

Beacons are used in improving the customer experience in the retail industry. There are many reliable Beacon solutions that influence the customers by sending messages on their smartphones. Beacons are used to study customer behaviour, using which, different strategies can be designed to attract the customers in the long term. For instance, the Beacon devices can track interested customers, repeated customers, loyal customers, new customers, etc. whenever they enter the stores. As soon as a customer enters the store the Beacon technology solution is used to send them greeting messages, guiding messages, messages of offers and discounts etc. on their smartphones. In this way, the customers are kept informed and are made to feel special. All this makes the shopping experience of the customers easier and enjoyable. It makes the stores look smarter as well. Gathering this data with help of Beacon technology solution, the stores can analyze and make improvements in their services accordingly.

Other applications of Beacon technology solution:

A Beacon app development company provides a vast number of applications. With the help of smartphones, Beacons are used for tracking and tracing real-time data of the customers. This incredible technology is also used in manufacturing companies, facility management, healthcare industries, logistics and transport, etc. Beacons are helpful in automation, communication, navigation, positioning, etc. They automatically gather the data of customers or even locate them. Then they communicate the customers about offers, alert messages, directions and other vital information. There are many examples in which Beacon technology solution has been used very intelligently. For instance, museums have used Beacons to spot the people inside the museum and guide them as required through messages. Similarly, many airports are using Beacon technology solution to guide their passengers in case they get lost looking for baggage, tickets, etc. Likewise, education institutes or even universities can use Beacons to inform the students about a particular department, course information, information on exams, etc. Thus, there are many applications that Beacons have and many are still under development. Different apps can be created by a Beacon app development company as required by their clients.

Beacon Technology Solution was introduced first in 2013 by Apple. It is a small low-cost device which is nothing but a Bluetooth radio transmitter. This is a very popular technology and is supporting thousands of advanced applications. A beacon can be even attached to a wall due to its small size. It uses low energy and is a battery-friendly device. They are even used for automation in homes. They have been a part of marketing strategies for communicating with people. Retailers, enterprises, educational institutes, transit systems, etc. are effectively using Beacon Technology Solution as a strong marketing tool.

The Beacon Technology Solution has incredible applications in the technology industry. Its revenue is increasing in huge amounts every year. Hence, a Beacon app development company has a huge scope in the market. The App automatically sends texts or signals to the target audience. These texts can be advertisements, offers, greetings, feedback messages, welcome messages, etc.

 Advantages of Beacon Technology Solution to the businesses in marketing

Beacon is useful in the direct or indirect advertisement of your products and services.

Proximity Marketing is possible

The customer’s journey can be mapped so that the shortfalls can be analyzed for the development of your business.

It ultimately drives sales and boosts profits.

Real-time data can be tracked about the customer behavior for targeting old customers.

Smart-campaigning strategies can be applied along with personalized marketing.

Beacon Technology Solution provides important data about the customers like repeat customers, time spent by a customer inside the mall or shop or institute, total people inside the place, new customers, total visits of a particular customer, etc.

Customer engagement is improved by sending them different messages to make them feel important.

Applications of Beacon application development

Beacon has many different applications except marketing. A Beacon app developer has a huge scope in this field. Let us see a few of the applications here.

In future, smart-watches may be used with the Beacon technology for updating the clients.

At the airports, urban transit hubs, train stations, etc. data tracking will be possible with Beacon Technology Solution. These are also used for sending alert messages to the passengers of weather conditions, delays, etc.

Payment automation is possible with Beacon, however, it is not considered a safer application yet.

Museums can apply various strategies to increase the number of visitors. They can also use a beacon to direct the people in the right way.

Thus, Beacon Technology Solution is a powerful technology has a huge scope. It has already created waves in many industries with its applications. It helps to connect very fast with the target audience and even current customers. So are you also willing to use this technology to grow your profits? Make the smart move and contact us today.

Beacon technology solution was introduced in 2013 by Apple and was interchangeably called iBeacon as well. It is an advanced technology and is being used in many sectors today. Beacon is a device which uses Bluetooth and continuously transmits signal in a short range. It is nothing but a small radio transmitter which transmits a signal. Inside a Beacon, there is a CPU, batteries and a radio. Depending on different applications, it may also include temperature sensors, accelerometers, etc. devices.

The Significance of Beacon technology solution

This intelligent technology has gained a lot of significance in recent times. Different places like retail, education, hospitality, airports, events, offices, malls, shops, etc. it is used on a large scale. In the retail industry, Beacons have been proved to be an efficient technology. With the use of proximity detection, location-based services are delivered to the customers in malls, restaurants, airlines, museums, hotels, etc.

Few Applications of Beacon technology solution

Beacon is being used in a large number of projects today in different business domains. Tracking is the most common application of it. In manufacturing companies, supermarkets, transportation of goods, Beacon technology solution is used for tracking the exact number of products or items. Beacons are used for interaction purposes as well i.e. to trigger events like starting a projector and thus automate some reactions. Beacons are also used for navigation purposes, similar to Google Maps, but in a small area, like a museum, train station, etc. Data analysis can also be done using the Beacon technology solution. For security purposes, these devices play an important role. They can identify dangerous situations and give alert signals to the manager or factory workers.