notes - Topics to cover and consideration when developing our pitch
Target audience - We aim to reach to a younger audience (16/25) and to connect to the public on a wider scale, socially interactive, viewing via Facebook, Twitter, Snapchat e.t.c
Concept - It has got to be “punchy”, visually appealing grasp their attention. the visuals must also be clear so that if the content is to be muted then visually the footage is clear to understand.
Platform - Consider the major web platforms that are popular and would reel in the viewers. i.e ( Facebook, Twitter, Snapchat, Instagram, BBC East, e.t.c
Ratings - The BBC revealed data of their most popular viewed content, Age reviews (25/35) male and female is the highest.
Women are more engaged 80%
Women engagement of content - Love, Shock, Sad
Male engagement of content - Shock, Annoyance, Laughter
Collaboration with the illustrators pitching our content
- Keep in mind of the audience retention, how long the audience will sit and watch a footage. This can be quite troubling, if the content does not visually draw in their interests than it is more than likely that the audience will avoid or
Consider the target audience - What is it that interests that age group, visually and the topic of the report.
Keep the audience engaged, keep them guessing, pro long the footage an interesting events.
Emotion - Wow!, important issues?, could it reveal something?
Inspire - Have an impact of the local audience sand global.
Peoples stories - Making connections that can speak on a global scale.
(Explainers stories) - BBC web page (Guardian, illustrated styles to approach stories).
Base on current affairs! (Topic or a theme) how does it impact my life. The content can come from anywhere, think of an idea, pitch for next week.
Length of footage - 30 sec or to 1 minute, approximately.
Important to consider the footage sizing. The sizing of the footage need to work on all platforms, watching via (Phones, Web, Television e.t.c) Keep the content mid frame
Screen sizes - 1:1, 16:9, 9:16