#barkleyus

One last, better idea for a social campaign.

“It’s a Big World After All” Giveaway

Customers and followers on social are asked to use their cameras to make their scooters look as big or as small as possible--without using editing software. The winner will receive a prize (determined by the owner at SWKC). All entries must be posted to the Scooter World KC Facebook, Instagram, or Twitter pages, and tagged with #SWKC. No limits on number of entires. The more the better!

#1 Innovation Lab: I was the kid who never left my toys in one piece for very long. Very often the RC car I received for Christmas got a new body by the new year. Did you know GI Joes can be taken apart, mixed and matched, and repaired if the little black band in the middle breaks? Just double over a standard size rubber band, then double it over again and span it between the two hooks. Maybe if I get the interview for the Innovation Lab position I’ll wear the Hellboy hand I made out of 2″ construction insulation or the working Saw mask I made for Halloween. They look good with a suit.

#2 Graphic Design: So, to get paid to make visually appealing things has always been my life goal (I don’t feel like expanding on that statement would help). The reason this is number two and not number one is because Innovation Lab seems like it would be more of a challenge and I have always leaned into a challenge.

Video #3 of the social media plan.

Video #2 of the social media plan (detailed below)

The final activation for Scooter World is establishing a social media presence. As of now, there are very few posts on any social platform, so my goals are: keep it fun and keep it simple. That’s why my plan is to post scooter related videos and pictures across Facebook, Twitter, and Instagram with the themes of “World of Excitement”, “World of Friendship”, and “World of Fun”. 

The above video represents “World of Excitement”.

Activation number two is a PR stunt using the updated logo and a few things scooter riders like anyway--t shirts and riding. 

The plan is to gather riders from across the metro, contacting all the local scooter clubs for a one day rally. During this rally, all riders would have their own Scooter World KC shirt (purchased by the participants at cost to maximize buy in from the riders and minimize risk on the part of the business owner). Ride routes and stops would include local restaurants and coffee shops within the city, with at least one stop including a festival within the city limits. The goal is for maximum exposure of the brand. 

As the riders make stops, they are encouraged to invite the public to the “Awards Ceremonies” later in the evening (business card size handouts will be provided)...

In addition to the stops at populated locations, local publications such as InkKC, The Pitch, The Kansas City Star and any others showing interest will be invited to cover the rally. Of course, representatives from the brands SWKC sells will be invited to attend.