Social Media App Banjo Aggregates All Your Tweets, Facebook Posts, Instagram Pics
BY AUSTIN CARR/FAST COMPANY Wed Jun 22, 2011
(See Original Article)Â
These days, it takes nearly a half-dozen apps to keep up with all our fragmented social networks. But a new app out today called Banjo aims to solve those disconnections by integrating all your social networks into one streamlined service.
We shoot out quick updates to friends on Facebook [1]. Tweet out our thoughts on Twitter. [2] Upload our pictures on Instagram. Record our location on Foursquare [3]. These days, it takes nearly a half-dozen apps to keep up with all our fragmented social networks.
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But a new iPhone and Android app out today called Banjo aims to solve the disconnections of our social media. Banjo integrates all our social networks into one streamlined service, offering a one-stop shop for updates from Facebook, Twitter, and more. The Palo Alto-based company is calling it a âsocial discoveryâ service, one that helps find nearby social connections in real-time. But Banjo works even if youâre not a social media obsessiveâif you fire up the app, itâll show you updates from the 16 closest users of any network that Banjo taps into. No log-in is required for Banjo; when you sync the service with your various social networks, however, the service will narrow your social network to nearby friends.
According to founder and CEO Damien Patton, the service is designed to facilitate serendipitous moments. Say youâre in Heathrow Airport with hours to spare before your flight. To see if any friends are nearby, youâd have to open up any number of apps for that chance encounter. On Banjo, all your networks are aggregatedâif a friend is nearby on any other service, youâll know about it right away. And if you donât have any friends in the area, perhaps another user not in your network might send out an interesting tip or updateâthat there are rain delays, say, or a deal in the airport Starbucks.
At least thatâs the ideal scenario. In my experience, the app rendered few helpful, relevant, or even interesting updates. Since Banjo aggregates only location-based updates, the amount of nearby tweets and status updates was at a minimum. Itâs still not very common for users to geotag their Instagram pictures, Facebook posts, or tweets, although the option is available to do so. When using it today, for example, the only updates featured on Banjo came from the check-in service Foursquare, or tweets of Foursquare check-ins, which are always geotagged. These updates were far from stimulating: so-and-so checked in at GameStop or jury duty or a coffee shop. Who cares?
Patton hopes that Banjo will help foster âan instant community,â one that âdoesnât require you to invite people or sign up for anything or to check in.â
In that sense, his network is equal parts About.me, Path, and Color. Like About.me, Banjo aggregates all your social media in one place, only itâs designed as a personal RSS feed of updates rather than a public profile of all your social networks. Like Path, Banjo aims to limit the number of friends and nearby users. And like Color, Banjo is playing with an âelastic network,â meaning your network is built based on proximityâyouâll only see tweets or Instagram pics from nearby users. (The default number of friends, 16, can be changed, as can the boundary of your social networkâanywhere from 3 to 30 to 3,000 miles away if youâd like.)
For Patton, who did two tours of duty in Desert Storm, Banjo offers a solution to those trying to adapt to a new neighborhood or social network. âNo one wants to be alone, when you first go on and youâre by yourself, itâs daunting,â he says. âWhen I was in the military and overseas for more than a year, I got back and I didnât know what was going on. What changed in my community? Who are these people? What building is this?â
With Banjo, you donât have to be in the community you want to view: Whether youâre in the East Village of New York or from a seaside town in Massachusetts, Banjo can keep you connected to all your social media.
âI think about being overseas now, and with Banjo, you could click on whatever community youâre from, and instantly youâd see people eating at your favorite restaurant, youâd see people talking about something coming up, or about things that are changing,â Patton says.
Banjo goes live today in Appleâs app store and the Android marketplace.
Links:
[1]Â http://www.fastcompany.com/most-innovative-companies/2011/profile/facebook.php
[2]Â http://www.fastcompany.com/most-innovative-companies/2011/profile/twitter.php
[3]Â http://www.fastcompany.com/most-innovative-companies/2011/profile/foursquare.php
[4]Â http://twitter.com/austincarr