#baitoey

Baitoey

GYBZY & BAITOEY - DON'T CHA [3.50] Don't cha wish your song had better vocals like me?

Iain Mew: There's been a recent surge of pop from videos Thailand scoring huge YouTube view counts fast. That doesn't necessarily mean a surge in popularity, but the underlying success doesn't appear to be completely spurious or overnight. Baitoey herself has previously appeared on a light-hearted dance/rap track that has reached 88 million views since its release last year. Here she's teamed with a singer who offers a more subtle contrast, and the bits where the two trade lines make the most of their voices and are highlights. That's as much down to the limitations of the beat as their strengths, though -- I love trashy electro pop the world over, and am always happy for new takes on it, but "Don't Cha" sounds thin without quite the relentlessness or inventiveness to turn that into a strength. [5]

Alfred Soto: The track sounding like an updated "Love At First Sight," the vocals indulge in every manner of kittenish permutation. The arrangement could use freshening up though. [5]

Daniel Montesinos-Donaghy: The track squelches when it thinks it thumps, and the artists' performances falls somewhere between unloved Myspace demo and Tila Tequila: some truly impressive sonic denial going on right here! [2]

Megan Harrington: Their blend of EDM and electronica allows for moments of almost torturous synthesized rhythm and moments of almost blissfully combined breathy vocals and triangle taps. Ultimately, the false ending is wearying and "Don't Cha" feels about a minute too long. [5]

Brad Shoup: My instinct -- honed from years of Jukeboxing -- is to locate the humanity, the effervescence in the off-key vocals. I've only been able to hear the Aviciisms. Those singers are rubbish, y'all. It's "You Make Me" with terrible singing. [3]

Will Adams: It's not just the awful vocals; the mixing on "Don't Cha" is equally inexcusable. The music chugs along with a standard house-pop beat, but the vocals are up-close and dry. It makes no sense and sounds awkward and lazy. The mismatch only further highlights the singers' shortcomings. [3]

Edward Okulicz: Gybzy and Baitoey both sing this like they're suffering from severe motion sickness, or some other kind of nausea. So I guess it means they probably had the instrumental of this in their earpiece while in the vocal booth, then. [2]

Crystal Leww: Sure, the production is color-by-numbers dance-pop production, but this is a fine of demonstration of how much delivery counts. Both Gybzy and Baitoey settle on a choked-back, babyvoiced delivery of their vocals, and it really grates. Their poor effort turns this from utterly forgettable to Please Let Me Forget This. [3]