In an impressive display of growth and innovation, Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on Referrals Boost, signaling a pivotal moment for the real estate loyalty platform. This revenue surge showcases the increasing significance of referral-driven strategies in the B2B real estate technology sector. Reloy, which started as Loyalie, has become a prominent player in customer loyalty and referral programs for Indian real estate developers.

With digitalization taking over traditional marketing and sales approaches, companies are constantly searching for more effective and cost-efficient ways to increase lead generation. Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, proving that incentivized referrals can significantly reshape the lead funnel and enhance customer retention in one of the most competitive industries.

Referral Model Powers Revenue Breakthrough

At the heart of this fiscal triumph is Reloy’s powerful referral platform. Built on the premise that a satisfied homebuyer can become a brand evangelist, Reloy enables developers to leverage their existing customer base to generate new leads. In FY25, nearly 85% of Reloy’s revenue was generated from referral campaigns, a testament to the company's tech-enabled approach and successful partnerships with India's top real estate firms.

The core of Reloy's growth strategy lies in creating a seamless experience for homeowners to refer friends and family. The platform offers rewards, cashback, and exclusive benefits that turn passive buyers into proactive brand ambassadors. With over 1 lakh homebuyers across 100+ projects engaged, the model has not only expanded Reloy’s reach but also dramatically reduced developers’ customer acquisition costs.

Tech-Driven Loyalty Solutions That Deliver

One of the key reasons Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost is its unique integration of technology into the real estate customer journey. The company provides white-labeled loyalty programs under the brand names of developers like Prestige, Godrej, and Mahindra Lifespaces, creating highly personalized post-purchase engagement experiences.

These platforms, powered by automation and intelligent workflows, enable real-time referral tracking, user engagement analytics, and seamless incentive management. Developers using Reloy’s platform report lead conversion rates that are up to 5x higher than traditional marketing approaches. With rising marketing costs and dwindling margins in real estate, such performance metrics make Reloy’s value proposition irresistible.

Strategic Collaborations with Industry Giants

Another factor fueling this growth is Reloy’s strategic collaborations. Partnering with over 50 prominent developers across India, including Tata Realty, Shapoorji Pallonji, and DLF, the company has cemented its position as the go-to loyalty and referral solution provider in Indian real estate.

These developers recognize that in today’s market, brand trust and word-of-mouth play a critical role in sales conversions. By empowering homebuyers with referral tools and rewards, developers not only benefit from increased leads but also elevate their customer satisfaction and retention levels.

As more developers turn to referral-based growth models, Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, establishing it as a market leader in this transformative shift.

Driving Post-Sale Engagement in Real Estate

In the real estate world, engagement often dwindles after the sale is completed. Reloy has disrupted this pattern by offering post-sale engagement programs that maintain constant touchpoints with customers. From updates on construction progress to personalized home care tips and referral incentives, the company creates a rich brand experience long after the sale is made.

These continued interactions have increased NPS (Net Promoter Scores) for developers using Reloy by up to 40%, showing a clear correlation between customer engagement and referral behavior. In a landscape where trust and service define customer loyalty, Reloy's approach is a game-changer.

Revenue Composition and Profitability

Delving into the financial structure, the ₹28.5 Cr revenue is composed primarily of SaaS subscription fees and performance-based commissions from developers. By aligning its revenue model with client success, Reloy ensures mutual growth. The FY25 figures reflect this— a sharp contrast to earlier fiscal years where most of the revenue was tied to pilot projects or experimental referral schemes.

Moreover, the company has maintained a capital-efficient model, using minimal funding while maintaining positive unit economics. Its ability to scale operations without proportionally increasing costs has made its FY25 growth sustainable and highly attractive to investors looking for resilient B2B SaaS ventures.

Referral Marketing’s Role in Modern Real Estate Sales

The real estate sector is notoriously high-cost when it comes to marketing and lead generation. Traditional channels like portals, events, and brokerages often deliver inconsistent results. As Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, it reflects a broader industry trend— the migration from paid leads to earned leads.

Referral marketing delivers high-intent, trust-backed leads, often converting faster and at lower costs. With growing awareness of data privacy and ad fatigue, customers are less responsive to cold outreach and more likely to respond to known recommendations. Reloy capitalizes on this behavioral shift, offering developers a scalable platform to turn buyers into brand advocates.

Vision for FY26 and Beyond

Reloy has set ambitious targets for FY26. Building upon the momentum that helped Reloy’s FY25 revenue soar 60% to ₹28.5 Cr on referrals boost, the company plans to:

Expand into Tier 2 and Tier 3 cities, tapping into India’s booming urban housing growth

Introduce AI-based personalization into referral workflows

Launch integrated CRM tools for real estate developers

Build strategic partnerships with banks and home financing institutions

This roadmap shows Reloy's intent to not only solidify its leadership in referral-based sales but also to become the backbone of post-sale engagement and loyalty in Indian real estate.

Leadership Commentary

CEO Akhil Saraf, reflecting on the company's growth, stated, “FY25 has validated our hypothesis—homebuyers are the best salesforce for real estate developers. When you delight customers and offer meaningful rewards, they willingly promote your brand. We’re just getting started.”

Such leadership clarity and market validation are why Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, and why it continues to be one of the most watched startups in the Indian proptech landscape.

Reloy's Competitive Edge

Unlike traditional CRMs or marketing firms, Reloy’s platform is laser-focused on post-sale real estate engagement. It sits at the intersection of customer experience, marketing automation, and referral rewards, offering developers a multi-pronged solution.

With growing competition in the housing sector and increasing buyer skepticism, developers need more than good projects—they need trusted relationships and community-led growth. Reloy’s offerings enable this, creating long-term value for developers and homeowners alike.

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