Creating a Marketing Culture to Effectively Measure Creative Performance
As marketing automation has spurred measurement in clicks and downloads, creativity has become a crucial part of differentiation that has been lost in a ‘sea of sameness.’ Marketing leaders need to assess creative performance and build a culture that encourages it.
According to the In-Source and inMotionNow 2020 In-House Creative Management Report, 55 percent of creatives rarely receive quantitative feedback on how well an asset performed with prospects and customers.
The impact on marketing is significant, particularly in the digital environment, when B2B purchasers cannot distinguish between the digital experience of one B2B brand with another.
The primary task of marketers is to make their services and products stand out in the marketplace. But why aren’t they succeeding?
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